Performance-focused Management Executive seeking Director of Sales opportunity where exceptional team-building and leadership expertise will provide an immediate and profitable impact to a progressive organization.

 

 

        Proficiency in operations management encompassing strategic planning, marketing and promotions,  selection and management of on-air talent, and leadership of sales teams with specialization in radio broadcasting industry.

        Critically assess daily operations to optimize fiscal performance, sustainability, competitive positioning, and revenue opportunities. 

        Merge solid leadership and team-building talents to hire, train, coach, and manage highly-productive sales personnel. 

        Proactively and continuously analyze industry activity to devise effective approaches and techniques that penetrate, capture and retain market share.    

        Skillfully anticipate, plan, and respond accordingly to changing business priorities.

        Effectively balance competing demands, facilitate cooperative efforts among internal and external parties, and customize advertising tactics to varying consumer segments.

        Impressive abilities in problem solving, prioritization, multi-tasking, and cultivating strategic partnerships.  

 

 

Spanish Broadcast System (SBS)                                                                                                                   2004 to 2010

Chief Revenue Officer             (2009 to 2010)

         Spearheaded P&L (profit and loss) performance for 20 radio stations and six regions spanning New York, Miami, Puerto Rico, Los Angeles, Chicago and San Francisco.

         Applied seasoned management acumen toward coaching, motivating and directing 200+ employees and over 20 managers in delivering superior programming.

         Outperformed radio competitors by surpassing 2009 revenue goals and achieving target for 1^st quarter of 2010 by strategically reducing overhead by up to 40%.

 

Continued ...

 

 

 

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Professional Experience continued ...

 

New York Market Manager                      (2004 to 2009)

         Proficiently handled full-scope financial administration for WSKQ and WPAT radio stations which were considered among top-performing Spanish-speaking stations nationwide.  

         Directed, mentored, supervised and led staff of 90 in outperforming competition and capturing near-record sales figures.

         Oversaw broad range of operations inclusive of sales, talent, and programming for both stations.

 

WXRK-CBS Radio                                                                                                                                                  1990 to 2004

Director of Sales            (2002 to 2004)

         Cost-effectively steered budget administration and local/national/network sales for flagship station of legendary Howard Stern.

         Led 15 personnel in bolstering and maximizing share for #1 FM station nationwide.

 

Local Sales Manager              (1990 to 2002)

         Mentored, trained, developed and motivated over a dozen sales professionals in meeting or exceeding assigned sales targets.

 

Prior background includes 6 years as Station Manager for WJIT-Infinity Broadcasting.

 

 

Master s Degree;    Bachelor s Degree C Hunter College

 

 

Board Member, National Association of Broadcasters, 2010

 

Chairman, New York Radio Marketing Association, 2008 to 2010

 

Chairman, PPM Coalition, 2008 to 2010