Senior Marketing Executive

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Offering progressive experience as a Senior Marketing Executive, with consistent results in optimizing revenues and achieving organizational objectives in domestic and international markets.  Effectively define, develop and implement targeted action plans to maximize operational productivity, efficiency and profitability.  Exceptional ability to research and evaluate industry trends and competitor products and use findings toward designing and executing innovative strategies to boost company leveraging in a saturated market.  Strong leader who excels in training and directing top-performing teams.  Highly versatile; quickly master new roles, responsibilities, technologies, and environments.  Effectively establish and manage key relationships with decision makers and strategic partners. Currently working in Europe as a Canadian citizen, with ability to work in North America. Areas of expertise:

 

Project Management Startup Operations/Development Team Leadership Business Strategy

Market Analysis Risk Management Contract Negotiation Budget Allocation/Administration

Recent Achievements

 

  Achieved 185% revenue growth in first 2 years for Ukraine consumer banking business through product line rationalization, revamped 40-member management team and effective marketing strategies.

  Acquired 100,000 new salary customers in 2005, a 33% increase from prior year, through product development and management.

  Doubled a Credit Card Business in Saudi Arabia, capturing market leadership.

  Launched and sold $65M Consumer Loans for 12% market share in first year.  

  Issued 129,000 new debit cards with 3.3 million ATM transactions in first year for 62% market share.   

  Increased Business Line Operating Profit by more than 30%, exceeding plan by 14% in 2006.

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Raiffeisen Bank, Eastern Europe                                                                                    2004-Present

Head of Consumer Banking (SVP level), Ukraine (2007-Present)

  Oversee all aspects of marketing and advertising for largest Raiffeisen network bank with 18,000 employees, serving 4.5M customers through 1,100 retail Branches and a growing network of ATM and Self Serve Kiosks.

  Apply sharp business acumen toward defining and implementing CRM, pricing and strategic planning policies to maximize operational performance.

  Innovatively design, develop and launch targeted product marketing strategies to maximize performance.

  Demonstrate problem solving and critical thinking talents in effectively leading two crisis management task forces due to the global banking crisis and local economic problems.

Head of Consumer Banking (SVP level), Albania (2004-2006)

  Maintained full accountability for overseeing product development, management, PI segment leadership and marketing.

  Successfully cross-sold loans to 65% in the first year.

 

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John D. McNaughton                                                                                                   Page 2 of 2

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Career Background continued

 

Al Rajhi Bank, Riyadh, Saudi Arabia                                                                               2001-2003

Head of Card Business (Senior Internal Consultant)

  Proficiently designed sales channel management program for Large Retail Bank with 1.3M accounts, 540 branches, over 500,000 debit cards and 125,000 credit cards.

  Strategically increased credit card base 102% and Billing Revenues + 87% in 14 months through cross-selling programs and marketing, instrumental to maximizing revenues and leading to increased sales and market share.

  Exhibited detail orientation and organizational skills in developing and launching pre-paid cards and mobile phone recharge service through ATMs

 

Saudi Globalstar, Riyadh, Saudi Arabia                                                                          1998-2001

Vice President, Sales & Marketing

  Successfully built top-performing 70-member Sales and Marketing personnel vital to supporting enterprise-wide operations by effectively training and motivating team members.

  Demonstrated advanced communication and interpersonal relation skills in building and establishing extensive retail dealer network with 150+ locations and a mobile direct sales agent channel.   

  Instrumental in establishing 3rd best market for Globalstar worldwide within 6 months of launch through product innovation, extensive marketing campaigns and aggressive sales programs. 

 

Northern Telephone Ltd. (BCE), Timmins, Canada                                                           1996-1998

Vice President, Marketing & Customer Solutions

  Directly oversaw, mentored and developed Marketing, Sales and Customer Service organization of 72 staff, playing an instrumental role in the development of top performing team members.

  Relied upon to lend business development and marketing expertise toward managing pricing, bundling, marketing, direct sales, customer service and collections, illustrating exceptional multitasking and prioritizing abilities in achieving goals and timelines.

 

AT&T Canada (WorldPlus), Toronto, Canada                                                                   1994-1996

Managing Director, WorldPlus Canada 

 

  Established the business in Canada, with full accountability for setting up billing, customer service and technical support platforms.

  Achieved most efficient acquisition programs worldwide by creating key sales alliances with Amex, Diners Club, Air Canada and major travel agencies.

 

Diners Club / enRoute Card (Citibank), Montreal, Canada                                     1989-1994

Vice President, Card Marketing

  Led marketing re-launch of company as Diner s Club Canada.

  Retained 98% of customers and exceeded growth targets by 112% in first year.   

 

Prior Experience

 

FMCG: Schenley Canada / Quaker Oats / Kraft
Brand and Product Management

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Bachelor of Administration, Commerce - Concordia University, Montreal, Canada