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Yyyyyy x. yyyyyy
xxx-xxx-xxxx abc@xyz.com
Career Objective
Highly proficient, quality-focused Marketing Manager eager to contribute expertise toward actively supporting a dynamic organization in optimizing performance as a key team member
Profile
Ø Offer progressive experience in all aspects of online marketing, including email marketing, affiliate marketing, SEO, SEM, guerilla marketing, social marketing, viral marketing and biz dev
Ø Comprehensive background product development, operations management, third-party syndication partnerships, content management and project management
Ø Effectively define, develop and implement targeted action plans to maximize operational productivity, efficiency and profitability
Ø Proactive leader who successfully recruits, trains/develops, mentors and leads top-performing teams committed to providing superior service
Ø Exceptional ability to research and evaluate industry trends and use findings toward designing and executing innovative strategies to boost company leveraging in a saturated market
Ø Dynamic communication, presentation, relationship building and problem-solving abilities
Ø Excel at interacting with broad populations including senior management and staff as well as clients and external contractors
Key Achievements
Ø Boosted Shopzilla Publisher Program revenues from $0 per month at launch in March 2007 to revenues topping $1 million per month at the close of Q4 2007
Ø Proactively built and forged relationships with key publishers, with many bringing in over $200K per month in revenues, to maintain updated on current market trends and gauge publisher s needs to optimize productivity, efficiency and performance
Ø Doubled overall site traffic and revenues by conceiving, creating and distributing consumer-based e-mail newsletters for 2.5 million active e-mail subscribers
Ø Successfully launched and developed a niche blog, building a user base averaging 1,000 unique visitors per day during peak shopping seasons in just over one year
Professional Experience
Shopzilla.com/BizRate.com - Los Angeles, CA 2004-Present
Associate Manager, Publisher Programs (2006-Present)
Promoted to collaborate directly with a multidisciplinary team of Business Managers and Engineers to design and develop the Shopzilla Publisher Program from inception to release, while reporting directly to the Senior VP of Direct Marketing & Business Development
Contribute dynamic leadership skills in hiring, training and managing the Publisher Program team, with strong focus on maximizing overall revenue and traffic growth for a program of over 4,000 Web site publishers
Steer ad hoc metrics reporting, campaign performance reports and performance analysis to ensure positive ROI through use of SQL and Hyperion Essbase, demonstrating exceptional industry expertise and analytical abilities in achieving operational goals and timelines
Proficiently negotiate and review affiliate advertising agreements, including rates, placements and parameters
Directly oversee all aspects of creative development and execution to support the affiliate marketing effort including copywriting, designing, coding, and creating numerous ad units in a variety of styles
Direct Marketing Coordinator (2004-2006)
Effectively planned, coordinated and merchandised e-mail newsletters and drafted all marketing copy including in-depth product descriptions, buying guides, consumer definitions, and editorial content
Spearheaded key metrics reporting, conducted comprehensive performance analysis, and implemented targeted strategies to improve campaign performance
Innovatively created both animated and static images in Photoshop/ImageReady, hand coded every newsletter in HTML and CSS and tested/troubleshot code for cross e-mail client platforms, exhibiting solid technical abilities
Actively supported the management of the overall production processes for deploying e-mail newsletter campaigns
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Rex R. Roberts, Jr. page 2 of 2
Fanscape, Inc. - Hollywood, CA 2003-2004
Online Marketing Account Manager
Developed and managed Internet-based grass roots marketing campaigns for several gold and platinum selling artists
Contributed exceptional creativity and organizational abilities in creating and executing online marketing promotions, including strategy, campaign scheduling, creative, online street team management, sponsorship opportunities, market research, and post-campaign analysis
Liaised directly with record labels, artists, and management to successfully promote artists in highly targeted marketing campaigns
Maintained full accountability for the creation of all artistic materials used to promote artists online such as animated banner, e-mail templates, and buddy icons
The Brookes Company - Los Angeles, CA 2003
Media Relations Assistant
Creatively designed a marketing advertisement for Chuck D s speaking appearances
Applied communication and interpersonal relation skills in contacting and following up with diverse media groups regarding artists
Gold Circle Records - Santa Monica, CA 2001-2002
Marketing/Promotions Assistant
Conducted thorough research and analysis in order to execute online marketing projects for new artists
Supported the Creative Director implementing all art properties online using Photoshop and worked with Product Managers on numerous marketing plans and campaigns
Prior Experience
UCLA Central Ticket Office - Los Angeles, CA 1998-2003
Customer Service Representative
Education & Professional Training
Bachelor of the Arts in Musicology - University of California, Los Angeles, 2002
Management Effectiveness Training - Steve Heckler Associates (Los Angeles, CA), 2008
Numerous Email Marketing, Affiliate Marketing, SEO, and SEM Lectures & Discussions - Affiliate Marketing Conferences, 2007-2008
Technical Skills
Proficient in HTML, CSS, SQL, Photoshop, Hyperion Essbase, Salesforce, Microsoft Excel, Power Point, Outlook, Word (75 wpm), GoLive, Dreamweaver, ImageReady, Access, TAL code, 10-Key, BASIC, JavaScript and PHP
Skilled on MAC and PC with database experience and knowledge of physical PC components
Yyyyyy x. yyyyyy
xxx-xxx-xxxx abc@xyz.com
Date
Hiring Agent Name
Title
Company Name
Address
City/State/Zip Code
Dear__________________:
I am currently seeking a challenging career opportunity and am submitting my resume for your review. In advance, thank you for your time and consideration.
From leading high performance teams and facilitating online marketing to streamlining operations and executing proactive processes/procedures, I have continually excelled in maximizing performance as a dynamic leader. I excel in identifying and resolving inefficiencies, introducing technology solutions instrumental to boosting performance and strategically utilizing resources to generate optimal results. As illustrated by my career background, I have continually advanced in the marketing field, assuming increasing levels of responsibility for complex projects and numerous employees.
As a member of your staff, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance. I am confident that I could be a valuable asset to your firm, and look forward to interviewing with you in the near future.
Sincerely,
Rex R. Roberts, Jr.
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