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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

Phone: (xxx-xxx-xxxx

abc@xyz.com

 

~  Incisive Marketing Research Analyst and Master s Candidate eager to contribute considerable strengths in quantitative and qualitative research, statistical analysis, and project management toward supporting a dynamic firm in optimizing bottom-line performance. ~

 

Qualifications Profile

 

         Proficiency in research design, proposal writing, project planning and management, statistical analysis, and providing strategic recommendations and action plans.  

         Exceptional talents in creating and delivering persuasive and insight-driven presentations, survey development and design, focus group recruiting and moderating, and in-depth interviewing.

  • Diligently adhere to strict deadlines and consistently demonstrate a collaborative work ethic.
  • Solid experience in multivariate analysis methods such as regression analysis, factor analysis, discriminate function analysis, cluster analysis, and conjoint analysis.
  • Able to thoroughly assess business operations to determine and optimize fiscal performance, sustainability, competitive positioning, and revenue opportunities. 
  • Keen understanding of consumer behavior and demographics, and adept at social research, strategic/tactical planning, marketing/promotions development, brand management, and forecasting.
  • Flexibly adapt to new roles, responsibilities, markets, technologies and environments.

         Methodical and focused problem solver with solid relationship-building skills and prioritization talents.

         Excel in delivering convincing and compelling marketing presentations and proposals.

  • Active member of American Marketing Association (AMA), 2006 to Present.

 

Education

 

Southern Illinois University Edwardsville, Edwardsville, IL, 2008 to Present

Master of Science, Marketing Research  (in progress)

  • Currently completing project for Southwestern Illinois Chapter of the American Red Cross requiring assembly and coordination of a focus group to evaluate effectiveness of organization s website and community relations and awareness.

 

Virginia State University (AACSB accredited), School of Business, Petersburg, VA, 2008

Bachelor of Science, Business Marketing

  • Successfully completed quantitative consumer research project for John Zeta Car Honda Dealership to assess satisfaction levels of new customers.

 

Professional Experience

 

Dmrkynetec Inc,  St. Louis, MO, 2009 to Present

Market Research Analyst Intern

  • Exercise outstanding organizational and critical thinking abilities to design and facilitate survey, process and interpret results, translate quantitative data into qualitative reporting, perform comprehensive market research, and summarize findings.   

 

Continued

 

 

Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Professional Experience continued

 

  • Investigate, compile, and provide critical data to project management team in direct support of new product development and/or expansion of existing product line.

         Cultivate, nurture and maintain strong relationships, crucial to achieving client satisfaction and retention.

         Participated in several market research agricultural and health studies, tasked with scrutinizing qualitative and quantitative data to provide client with product or operational improvement strategies.

 

Southern Illinois University, Edwardsville, Edwardsville, IL, 2008

Graduate Assistant / Marketing Research Assistant

  • Provided assistance with preparing and administering marketing curriculum for students.
  • Efficiently and accurately performed broad-based administrative tasks including data analysis, independent research, and research project design.

 

Best Buy, Colonial Heights, VA, 2006 to 2008

Sales and Merchandising / Certified Appliance Sales Specialist

  • Specializing in major household appliances, leveraged exemplary product knowledge to assist customers in product selection to secure the sale.
  • Played an active role in creating marketing strategies for department and consistently achieved daily sales targets.

 

Image First LLC,  Indianapolis, IN, 2007

Marketing Intern

  • Proactively contributed to creating and writing innovative marketing, promotional and event materials for Image First events.
  • Navigated marketing efforts for key clients such as NFL football players and the Indiana Children s Wish Fund.
  • Applied proven analytical abilities toward conducting market research projects, preparing reports, and formulating compelling advertising campaigns for professional athlete clients.

 

Additional Experience includes internship at Solar Power Electric Association, Washington, DC, from 2006 to 2007.

 

Computer / Software Skills

 

Microsoft Office (Word, Excel, Access, PowerPoint), SPSS and SAS, Adobe Photoshop and Illustrator

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