accomplished sales and marketing manager with more than 20 years experience in both corporate and agency environments. successful at developing new business opportunities in a regional territory by creating and launching innovative marketing and sales programs. highly motivated with a proven record of leading sales staff to consistently exceed revenue generation goals. technically proficient in microsoft word, excel, powerpoint, access, outlook, as well as publisher, html/java, and apollo/galileo.

career accomplishments

    helped found the group travel/product development department at aaa mid atlantic.

    maximized regional business from $1 million to more than $20 million in annual sales by developing new marketing and sales campaigns for target markets.

    grew travel sales by 15% or more consecutively each year by adding new aaa products, maintaining existing profitable programs, and consulting on product advertising strategies.

    generated additional sales revenue of 15% annually by adding new travel product lines for aaa south jersey.

    successfully maximized commission levels on aaa products through vendor contract negotiation.

    authored online booking instructions and developed a sales tracking database and accounting applications currently used by aaa travel agents.

    conceptualized new marketing campaigns for newspaper, public relations, and promotional events.

professional experience

 

aaa south jersey, voorhees, nj, travel services supervisor                                                2006-present

 

    oversee operations to sell and market the continental kapers aaa south jersey tour operators product line.

    maximize sales by restructuring the online booking engine/website and enews/eblasts.

    develop and launch new marketing/advertising campaigns to target communities, travel styles, and groups by utilizing news media sources.

    manage inventory to effectively market and sell more than $10 million in travel products.

    generate new accounts to develop luxury travel, g&l community and bridal showcase/honeymoon markets.

    successfully close large group sales by cultivating strong business and customer relationships.

    create and present an innovative workshop on fundraising campaigns through travel.

    determine maximum impact of geographical zones for travel products by analyzing industry data.

    negotiate marketing plans and vendor coop money plans to ensure success of advertising campaigns.

    spearhead internal staffing initiatives, recruiting and providing technical training for travel sales teams.

 

aaa mid atlantic, hamilton, nj, group travel/product development agent                                   1995-2005

 

    developed training courses for front line sales staff as well as in-house agents.

    managed projects for cruise and cruise tour assignments from concept to completion including contract/rate negotiation, inventory control, sales promotions, customer service, and sales and commission tracking.

    negotiated all affinity business contracts and proposals to outside customers based on individual needs.

    planned numerous meeting, convention, and special events to generate sales revenue through innovative marketing strategies.

    improved technical capacity in online marketing, internal inventory, and advertising projects.

 

amc 24 movie theaters, hamilton, nj, operations manager                                                       1999-2007

    oversaw daily operations of a 24-house movie theater by recruiting staff, maintaining inventory, and analyzing sales projections.

education

 

trenton technical institute, trenton nj

completed 4-year course study in computer programming, 1986