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Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx or ( xxx-xxx-xxxx • abc@xyz.com
Business Development & Marketing Director / Relationship Cultivation Professional
Communication Dynamics ~ Customer Retention ~ Market Penetration
Profile
Results-driven Executive with a strong marketing and business development background with the ability to work independently on multiple projects with specialized experience in information management, tactical product branding and exposure initiatives, sales and marketing methodologies, operational efficiency practices, conflict management and effective communication techniques, research and data analysis, strategic planning, organization development and change management.
Key Transferable Skill Sets
Marketing Process Oversight • Customer Service / Loyalty / Retention Practices • Concept Development
Policy-Making • Community Relations • Networking Strategies • Program Implementation
Relationship Cultivation • Viability and Longevity Planning • Business Expansion
Business Process Development • Consultative Selling
Transferable Competencies
Demonstrate dynamic leadership qualities and strong communication skills in successfully steering planning meetings and delivering comprehensive strategies.
Excel in leveraging guerrilla marketing techniques to expand brand and company presence.
Possess nearly 20 years of experience in marketing communications, product marketing and channel marketing with over 15 years of experience in human capital management.
Work directly with top-level executives, including President and CEO, to create and implement relevant and viable marketing strategies.
Capable of in-depth research and data analysis with the purpose of improving brand awareness and product exposure to various market segments.
Develop and implement numerous protocols and policies with the purpose of identifying and resolving relevant client issues in a proactive manner.
Stay abreast of most up-to-date research and data in order to offer most viable services to client base.
Actively collaborate with multidisciplinary teams and departmental resources to optimize operational efficiency.
Skilled at managing multiple projects and leading teams in cross-functional, concerted efforts.
Technology savvy and proficient in numerous platforms and applications.
Academic Training & Professional Affiliations
Masters of Business Administration - Marketing, Golden Gate University
Masters of Business Administration C International Management, Golden Gate University
Bachelor of Arts C Political Science, University of California, Los Angeles
Memberships: NTCA, Broadband Multimedia Marketing Association (BMMA), Marketing Workgroup at MOCA Alliance, Prior Chair of Retail Task Force at MOCA Alliance.
Select Accomplishments
Acted as key team player in managing customer relationships with some of the largest xDSL/Fiber providers in the US and Canada. (Actiontec)
Leveraged guerrilla marketing expertise to expand brand visibility using a monthly market research newsletter for the Telecommunications Industry. Circulation exceeds 6,000 subscribers. (Actiontec)
Developed Social Media strategy to expand brand visibility resulting in over 1/2 million video views, 150,000 unique visitors to the corporate site each month. (Actiontec)
Created and managed an on-going, online training program to ensure that the customers' technical support teams were properly trained which has resulted in a 30% decrease in call times. (Actiontec)
Created CrossTalk, a Telecom Market Research portal as well as created the newsletter which has over 6000 subscribers within a 18 month period. (Actiontec)
Utilized
social media 3 years ago as a way to increase company s brand
awareness while at no cost to the company. Company now has You Tube channel with
videos teaching people how to use company products. Videos now exceed 700,000
views. (Actiontec)
Professional Synopsis
Director of Corporate Marketing
Actiontec Electronics 1999-Present
- Responsible for all aspects of product marketing, marketing communications and user experience for all product lines including VDSL, ADSL, FIber, Home Networking and VoIP, resulting in penetration of Telco channel and increase in sales from $30 million to $170 million in 2009. Act as key team player in managing customer relationships with some of the largest xDSL/Fiber providers in the US and Canada.
Marketing Manager
Sunrise Imaging 1996-1998
- Established and managed two-person marketing department for this high-tech document imaging company, resulting in 900% increase in sales leads and two major product awards.
Marketing Analyst
The Learning Company 1994-1995
- Responsible for identifying retail market opportunities, monitoring the company's performance, managing inventory, and developing merchandising tools to maximize the Learning Company's retail leadership in educational software.
Core Professional Functions: Strategic Marketing Plans, Public Relations Campaigns, Merchandising Creation, Case Designs, Team Management, Account Management, Business Analysis and Development Processes, Financial Analysis, Budgetary Control, Fiscal Management, Project Oversight, Development of Customer Loyalty Programs, Revenue and Profit Goals, Competitive Analyses.
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