Sales & Marketing Management Executive with exceptional strategic planning, team leadership, and account development expertise eager to support Del Monte in optimizing revenue growth and profitability in role as VP.

 

 

Diligently assess, manage, and drive daily business operations to optimize fiscal/sales performance, competitive positioning, and revenue opportunities; adept at planning and goal setting. Outstanding background in market analysis, budget administration, and identifying and formulating revenue growth strategies.  Leverage solid team-building talents to motivate, manage, empower and supervise highly productive personnel. Conceptualize, orchestrate, and execute innovative marketing strategies to strengthen brand name recognition and awareness.

Selected Achievements:

 

         Exceeded volume and profit objectives for FY 2009 and expected to over-deliver for FY 2010.

         Surpassed fiscal 2010 projections by 2% over sales quota and predict trade spending to be a 99 index vs. target.

         Regained leadership of Del Monte vegetable category and established effective process to accurately and expeditiously report project impact results.

         Successfully produced $83M in FY 2007 translating to 30% growth over previous year.

         Smoothly integrated Meow Mix and Milk-Bone into Del Monte portfolio while delivering $3M of new item sales during FY 2007.

 

 

Del Monte Foods, various locations, 2005 to Present

Director, Headquarter Customer Marketing - San Francisco CA, 2008 to Present

         Seamlessly transitioned Pet Headquarter Customer Marketing Team from Pittsburgh to San Francisco and partnered with VP in hiring, training and developing 11 new team members.

         Selected for job swap with key Wal-Mart team member, fulfilling role as Director of Sales Strategy and Operations for 100 days.

         Directed efforts of Pet Products field sales personnel and overhauled organizational structure to significantly improve efficiency of Pet Headquarter Customer Marketing Team.

         Delivered several national sales meeting presentations for new item launches, price increases and key business priorities.

 

Senior Customer Marketing Manager - Pittsburgh, PA, 2007 to 2008

         Formulated strategic and tactical go-to-market plan for Meow Mix, 9-Lives and Nature s Recipe.

         Exercised strong planning and critical thinking abilities to create, implement and administer $65M trade budget for field sales personnel.

         Resourcefully and collaboratively developed and introduced road show concept to specifically outline sales priorities with top 10 customer teams.

 

Business Development Manager, PETsMART - Phoenix, AZ, 2005 to 2007

         Strategically analyzed, devised and executed sales plan for PETsMART.

 

Continued ...

 

 

 

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Professional Experience continued ...

 

Sunbeam Products Inc. (Oster Professional), Phoenix, AZ, 2005

Senior Key Account Manager

         Adeptly compiled and managed comprehensive sales plan for Oster Professional targeting major West Coast customers.

         Researched, pursued and proactively secured test market for HydroSurge animal bathing system in five PETsMART grooming locations.

 

Nestle Purina PetCare Company, Phoenix, AZ, 2003 to 2004

Business Development Manager - PETsMART Team

         Led business development initiatives through preparation of all-embracing sales plan for Nestle Purina PETsMART business, boosting sales by $23M in 2003 and $37M in 2004. 

         Captured $18M in 2003 sales by orchestrating largest new item introduction of Nestle Purina Products at PETsMART. 

 

Nestle Purina PetCare Company, Atlanta, GA, 2001 to 2002

Team Leader, Southeast Region

         Expanded sales region by 12% in 2002 through exemplary leadership of six sales employees.

         Championed first sale increase in 5 years for Southeast by creating aggressive business plan for distribution network.

 

                   

 

Prior Background:

 

Ralston Purina Company, Philadelphia, PA, 1999 to 2001

Account Executive C Albertson s Team;  Territory Manager

 

Dole Fresh Fruit Company, Philadelphia, PA, 1997 to 1999

Marketing Specialist

 

 

B.S. Degree in Marketing, St. Joseph s University, Philadelphia, PA