Results-driven and focused leader eager to contribute sales, business development and marketing talents toward supporting a progressive organization in optimizing bottom-line performance.

 

 

Significant background in competitive analysis, strategy planning, market research, and customer relationship building. Excel in commodity and niche sales, territory development, account management/retention, and establishing client rapport and trust. Proven performance in devising and executing promotional and marketing campaigns to maximize brand awareness and consumer response. Proficient in prospecting, educating, selling, and servicing key accounts. Abilities in problem solving, sales training, goal setting/attainment, prioritization, multi-tasking, and forecasting. Exhibit an outgoing and determined personality which can be leveraged to overcome sales objections and generate new business.  

 

Selected Achievements:

 

         Increased sales among targeted retailers by 30% for Johnston Farms.

         In close cooperation with Sales Manager, planned, formulated and launched retail programs for Jimenez Farms which dramatically grew sales by 80%.

         Boosted sales revenues with targeted retailers by 40% for Midwest Marketing.

         Doubled growth of Frieda s core program items through innovative retail promotions.

         Identified and penetrated Japan market for Frieda s retail and foodservice accounts.

 

 

Johnston Farms, Edison, CA, 2008

Sales / Business Development / Marketing

         Spearhead full scope of marketing operations inclusive of brand development/management, trade show participation, overhauling website, and launch of e-Commerce feature to capitalize on gift pack revenues.

         Assemble sales materials including PowerPoint presentations for individual retailers.

         Travel to meet with and qualify retailers, negotiate contracts, and secure new accounts.

         Play a key role in new product development initiatives to expand company s future revenue stream.

         Administer sales training.

 

Midwest Marketing, 2006 to 2007

Sales / Business Development Manager

         Partnered with company president in establishing niche marketing firm for specialty melons.

 

Continued

Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Professional Experience continued

 

         Oversaw brand development, strategy planning for five products, and aligning consumer and product marketing efforts.

         Devised offshore program featuring growers from Brazil and Central America and coordinated shipping and delivery to specific points on Eastern seaboard.

         Created sales presentation materials for retailers/prospects and conducted one-on-one sales calls.

 

Jimenez Farms, 2004 to 2006  

Sales / Retail Development

         Attended trade shows and met with targeted retailers to promote product and programs.

         Prepared and delivered PowerPoint sales presentations.

 

Frieda s Inc., 1995 to 2004

Key Account Manager / National Accounts

• Developed and managed 130+ retail and wholesale accounts spanning several states.

         Analyzed client categories to assess and maximize growth potential and recommend new products.

         Developed and launched ethnic programs through retail channel.

         Created and implemented demographically-appropriate and visually appealing store planograms.

         Trained sales coordinators and assistants and served as Team Leader for Supervalu, Publix and Winn Dixie accounts.

         Relied upon to call on headquarter locations for major retail, wholesale and military accounts, direct broker network in effective account management/relations, and represent company at trade shows, industry events and new store openings.

         Performed extensive cold calling and developed new client programs via core warehouse items and crossdock approach.

 

 

Jack Daly C Smart Selling through Value;  Defining your Customer/Teamwork

 

Category Management C The Perishables Group

 

Zig Ziglar C Closing the Sale 

 

Brian Tracy C Sales Development 

 

Total Quality Management Training

 

Dale Carnegie Sales

 

 

 

 

 

 

 

 

 

 

Date

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in a business development capacity and am submitting my resume for your review.  In advance, thank you for your time and consideration.

 

As indicated in the accompanying resume, I bring to you a background in cold calling, account development, brand management and product positioning, talents in marketing communications and strategy development, and excellent abilities in analyzing consumer needs/preferences, competitive activity, and market conditions. To complement these qualifications, I offer solid presentation, interpersonal, and communication skills which are essential as a <insert job title/position>.

 

As a proactive contributor to your organization, you will find me to be a driven professional committed to supporting you in achieving your objectives through superior performance and initiative. I am confident that I could be a valuable asset to <insert name of organization>, and look forward to interviewing with you in the near future.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy