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Experienced Web-Content Manager

Dynamic, creative and ambitious web content manager with a progressive track record of escalating responsibilities and challenges, eager to contribute strong web development, SEO optimization strategies and advanced communication skills to optimize the business results of a progressive organization.   Core competencies include:

 

E-Commerce Research and Development

Enhance Organic Traffic/ Keyword Optimization

Copywriting/Editing

Search Engine Marketing

Consultative Customer Relations Approach

Campaign Development/Deployment/Management

Branding Strategies/Market-Share Growth

Technical Savvy/Business Acumen

Budget Management/Revenue Optimization

Web Optimization/Multi Variant Testing

ROI Development/Value Added Strategies

Customized Reports/Performance Tracking

 

HTML, Java Script, Java Applets, Microsoft FrontPage, Dreamweaver, RoboHelp, Photoshop, Microsoft Office Suite

 

 

2009 to 2010:  Instawares, LLC. - SEO Copywriter

   Led significant increase in organic traffic results by implementing aggressive e-Commerce and search engine optimization strategies; improved organic traffic by 20%.

   Applied dynamic research and analytical talents to define search engine algorithms that impacted performance; created compelling, key-word rich copy for marketing tools designed to target specified audiences.

   Developed online content for high margin products using PPC and organic long-tail key word strategies; utilized Dreamweaver and Photoshop applications to improve SEO results through interlinking.

 

2007 to 2009:  Instawares, LLC. - 2007 to 2009:  Category Manager / 2007:  Content Editor           

   Maintained complete accountability for performance results for multiple ecommerce websites; analyzed trend data, keyword usage and competitive analytics to increase penetration and increase market share.

   Championed product line introduction; recommended website upgrade to increase customer traffic and collaborated extensively with IT group to optimize design strategies.

   Ensured website changes were aligned with usability and navigational best practices; implemented key performance benchmarks to identify success. 

   Designed annual promotions calendar to drive repeat traffic, analyzed ad spend to support aggressive ROI requirements.

   Authored customer friendly content for manufacturing and shopping to support goals for usability; researched algorithms to enhance SEO results, and created HTML as needed.

 

2001 to 2007:  Worldspan, LLP - Web Developer

   Spearheaded the implementation of multi-phased website development, visual design, maintenance, strategy, content writing and editing; authored content, created brand centered graphics and ensured timely deliverables.

   Interacted with users to gather feedback and implemented enhancements based on data; troubleshot deficiencies in navigation and resolution, and established standardized requirements for the creation and maintenance of sites.

   Utilized RoboHelp authoring tool to effectively maintain global database for products and procedures.

 

   1994 to 2001:  Worldspan, LLP - Senior Market Analyst
Contributed dynamic research and analysis skills to identify market trends and customer requirements; developed comprehensive global marketing plans, and monitored results of monthly promotional activities.

   Project managed all planning, resource utilization, and progress updates; consistently met timelines and requirements.

 

Education

In Progress:  Penn Foster College, Scranton, PA - Internet Technology and  Web Programming

Kennesaw State University Continuing Education, Kennesaw, Xxxxxx - Certificate in Website Design