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yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
phonexxx-xxx-xxxx
cellxxx-xxx-xxxx
abc@xyz.com
objective
results-driven marketing and public relations expert specializing in healthcare industry eager to contribute talents toward actively supporting the employer in optimizing performance.
areas of expertise
media purchasing & placement excels in negotiating terms and pricing with significant knowledge and experience in print, radio, and television advertising. consistently adheres to strict budget and timeline parameters.
communications & public relations substantial experience in copywriting and editing. excellent reputation as non-profit healthcare spokesperson with statewide knowledge of media markets, market research and consumer demographic profiling.
marketing and advertising adeptness in conducting marketing analysis and research, developing advertising methods and strategic marketing plans, and instituting sponsorship programs and special events involving large public attendance.
business development - employs dynamic communication and interpersonal skills to develop immediate rapport with partners, customers, key decision-makers, and top-level executives. proactively teams with marketing staff, clients, peers and external vendors to ensure brand and message consistency, and maximize public response. substantial experience in working with hospital personnel and physicians.
team leadership & management confident, motivating and energetic manager; adeptly guides personnel to achieve productivity and performance excellence. equally proficient in working with advertising agencies and vendors.
professional experience
self-employed, 2006 to present
marketing communications consultant
strategically promoted new lifeline helicopter base at columbus regional hospital throughout local market and community by coordinating high-profile ribbon cutting ceremony and open house.
cultivated and nurtured effective relationship with columbus regional hospital lab operations and management personnel to establish off-site blood refrigeration system for clarian lifeline critical care transport.
instituted lifeline s membership with media emergency service organization (meso) encompassing customer base of police, fire, 911 dispatchers, homeland security and media.
spearheaded launch of riley hospital for children s safe escape program to local and national media, and applied sharp eye for detail and design to produce program brochures, flyers and fact sheet.
exhibited outstanding versatility as event, marketing and pr coordinator for iwm consulting group s ribbon-cutting ceremony to celebrate a multi-million dollar construction project; successfully garnered considerable local and national media coverage.
conceptualized and created new corporate logo for r.e. sutton & associates, an employee benefits consulting firm.
continued ►
yyyyyy x. yyyyyy ~ page 2 of 2
professional experience continued
indiana blood center, 1996 to 2006
director of corporate communications/donor marketing (1999 to 2006)
manager of corporate communications/donor marketing (1996 to 1999)
employed solid leadership talents to hire, train, evaluate and manage marketing personnel; delegated assignments, directed development of marketing and promotional materials, and determined annual budgets.
efficiently administered national marrow donor program (nmdp) bone marrow registry department functions and staff.
demonstrated proficiency in public relations, event planning, target marketing, and soliciting gift-in-kind corporate sponsorships for special events, successfully generating $500k in annual contributions.
assembled, designed and launched statewide community, media and corporate sponsorship programs to maximize donor recruitment and retention; attracted an additional 25,000 volunteer blood and apheresis platelet donations during tenure.
championed record-breaking blood drives with wfbq radio and wthr-tv; eliminated a nearly three year hiatus from critical blood shortages.
pioneered first platelet donor incentive program to capture a 50% annual increase in collections.
exercised strategic planning capabilities to steer territory expansion of six new blood center sites, effectively adapting to donor demographic profile and boosting donor frequency.
functioned as media buyer for tv, radio and print advertising, authored advertising copy and scripts, and directed annual events with indianapolis colts, indiana pacers, and indianapolis indians.
headed production of annual television-sponsored blood drive events by supervising casting, script writing, talent coordination, and live television interviews.
won telly award for excellence in production of donor awareness public service announcement.
recognized and presented with epic award for public service announcement from indianapolis chapter of international association of business communicators.
led efforts to earn friend of the industry award from indiana beef council during national conference for orchestrating beef up the blood supply annual event.
demonstrated talents in working under pressure to coordinate crisis response blood drive at conseco fieldhouse on september 11, 2001.
education
bachelor degree (in progress) ~ concentration in speech communications, indiana university, iupui, indianapolis, expected completion dec. 2008
certificate in personnel supervision, indiana university southeast, new albany, in
associate of science degree, louisville college, louisville, ky, gpa: 3.9/4.0
yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
phonexxx-xxx-xxxx
cellxxx-xxx-xxxx
abc@xyz.com
date
hiring agent name
title
company name
address
city/state/zip code
dear__________________:
i am currently seeking a marketing and public relations opportunity and am submitting my resume for your review. in advance, thank you very much for your time and consideration.
i bring to you significant experience in health care marketing, outstanding achievements in directing strategic promotional initiatives, and proficiency in steering highly-productive personnel to execute measurably successful campaigns. to complement these qualifications, i offer an exceptional combination of talents in market analysis and penetration, special event coordination, advertising efforts, and establishing strategic alliances.
as a proactive contributor to your organization, you will find me to be a driven professional and stellar leader committed to supporting you in achieving your objectives through superior performance, dedication, and initiative. i am confident that i would be a valuable asset to <insert name of organization>, and will call you later in the week to see if we can schedule a time to meet.
sincerely,
yyyyyy x. yyyyyy
yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
phonexxx-xxx-xxxx
cellxxx-xxx-xxxx
abc@xyz.com
date
interviewer s name
title
company name
address
city/state/zip code
dear__________________:
it was a pleasure (speaking with you/meeting with you) on [insert date here]. i would like to take this opportunity to thank you for the time you spent with me, as well as to express my appreciation for the information you offered. i am still very interested in the <insert job title> position, and i am convinced that it is the right job for me. i feel my background and qualifications prepare me well for the challenges and responsibilities we discussed.
the position as you described it to me would combine my strong skills in [insert two skills or qualities here]. this would allow me to make the same valuable contribution to your organization as i ve made to my past employers a win-win proposition for both of us.
(choose one of the two paragraphs below, depending on whether or not you have, or have not yet, interviewed with the person)
(i am eager to meet with you in person to further discuss my background and qualifications. please feel free to contact me at the above phone numbers so we can continue the discussion we began over the telephone.)
(again, thank you for considering my qualifications. i enjoyed our talk, and am available at any time to provide you with any more information you may need. i look forward to hearing your decision.)
sincerely
yyyyyy x. yyyyyy
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