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yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000 • h: xxx-xxx-xxxx • c: 914.299.9347 • glenperry4@ gmail.com
director new business development
consumer brand identity product development national sales/marketing
results-driven executive specializing in business development eager to contribute expertise in developing and implementing targeted corporate branding, marketing and sales strategies toward actively supporting the employer in optimizing bottom-line performance ~ keen eye for determining and capitalizing on consumer trends to optimize brand positioning ~ expertly analyze industry activities to facilitate competitive pricing structuring ~ excel in identifying profitable opportunities to drive business growth, capture lucrative markets and maximize competitive leveraging ~ accomplished background in start-up launches, new ventures and acquisitions/mergers ~ dynamic communicator and negotiator
________________________________key achievements_________________________________
ø successfully led hot shots, inc. s business development efforts for four major brands positioned in two distinct markets with 32 sub-product categories; grew annual corporate revenues by 600% to $24m by building client base for branded, unbranded, and private label production
ø profitably oversaw sales and marketing operations for hot shots during critical growth phase c established national and regional sales force, personally travelled to and qualified numerous overseas production sites, and implemented cost controls and process improvements
ø maintained full bottom line p&l responsibility through corporate acquisition of hot shots by ronnie, inc. and boosted revenues by 32%; negotiated labor and full package production contracts to develop multiple product lines for national and regional big box retailers, specialty stores, and department stores; awarded vendor of the year for three consecutive years by target stores
ø increased ronnie, inc. s top and bottom line performance by 91% over three-year period
ø applied dynamic leadership qualities toward successfully building and directing a top-performing team of 35 regional and national sales professionals generating over $28m sales volume
ø achieved revenue increase of 310% throughout tenure in position with phoenix group; produced more than $16m in annual sales
ø facilitated e-commerce sales and expand internet presence for cosmos communications clients through targeted ppc, seo, and organic search strategies
__________________________________career path___________________________________
vice president c business development, cosmos communications, inc., new york, ny 2007 c present
proficiently direct strategic branding efforts and print/interactive marketing campaigns for a diverse group of clients
vice president c business development, rea advertising agency, new york, ny 2005 c 2007
successfully branded, positioned, and promoted fortune 1000 companies through innovative multi-media communication strategies
national sales manager c vp marketing, the phoenix group, charlotte, nc 2001 c 2005
recruited to start up and lead national marketing initiatives for young men s consumer products company; directed all aspects of new branded and private label sales division, built team of independent sales representatives, designed and executed comprehensive marketing strategy, and fostered key client relationships
vice president c sales & marketing, ronnie, inc. (formerly hot shots, inc.), new york, ny 1989 c 2001
proactively led cross-functional teams inclusive of sales, design, manufacturing, costing, and production engineers
~ prior professional background information available ~
____________________________________education___________________________________
bfa in communications, new york institute of technology, old westbury, ny
______________________________professional development___________________________
dale carnegie: high performance teams
yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000 • h: xxx-xxx-xxxx • c: 914.299.9347 • glenperry4@ gmail.com
date
hiring agent name
title
company name
address
city/state/zip code
dear _______,
are you seeking a driven leader to support you in maximizing performance? my
proven ability to strategize new business development and consumer goods
branding and drive national distribution and expansion plans makes me an excellent
candidate for a insert target job title
position with your organization. i offer the unique combination of expertise in
spearheading initiatives to generate rapid business growth as well as facilitating
hands-on administration, corporate planning, and team leadership that
consistently results in maximizing bottom-line profits.
as demonstrated in my resume, i have a keen talent for identifying and
capitalizing on opportunities and applying my sharp business acumen toward
consistently surpassing performance goals. over the course of my career,
i have built a solid track record of success, ranging from increasing revenues
by as much as 600% and generating as high as $28m in annual volume to increasing
bottom-line performance 91% and building/directing high-performance sales
teams. with my extensive and diverse executive-level experience, i am able to
deliver immediate results for your company
as a collaborative member of
your team, i am confident that i could be a valuable asset to your company, and
look forward to interviewing with you in the near future to discuss how my
background uniquely supports your company s vision and objectives. please
feel free to contact me with any questions or to discuss a convenient time to
explore future career opportunities.
professionally,
yyyyyy x. yyyyyy
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