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yyyyyy x. yyyyyy
1008 blue bird ct round rock, tx 78681 xxx-xxx-xxxx abc@xyz.com
senior level sales and marketing executive
performance-driven executive specializing in driving multi-million dollar business development and operations, eager to contribute talents toward supporting the employer in optimizing bottom-line financial and operational results as a key staff member. utilize innovative approach to business development, marketing and client relationship management strategies to produce exceptional sales, revenue and profitability results. core competencies include:
project management and strategic planning
implement aggressive cost containment strategies
develop and executive business plans
persuasive communicator/public speaker
territory development/market penetration
marketing campaigns & analysis
customer relationship management
acquisition & retention programs
market research and competitive analysis
strong negotiation/contract management
professional history
2000 to 2010: michael angelo s gourmet foods, austin tx
2006 to 2010: director of marketing and retail sales
provide sales and marketing leadership for this mid-size frozen italian food producer with 400+ staff members and annual revenue of $100mm.
maintain strict oversight for $19mm annual sales budget; spearhead development of comprehensive marketing plans, product roll-outs and customer management strategies to consistently achieve revenue and profitability results.
through tactical leadership and territory development savvy, grow retail channel growth from $20mm to $40mm and increase customer efficiencies by 20% through improvements in logistics and supply chain performance.
champion significant increase in efficiencies regarding promotion fund management, deliver a 15% savings in costs while securing a $1.3mm increase in gross profit through implementation of improved pricing strategies.
2001 to 2006 - director of marketing / 2000 to 2001: marketing manager
began tenure in role as marketing manager (2000); co-developed comprehensive national marketing strategies to grow revenue, market penetration and brand imaging results, gained promotion to director of marketing (2001).
spearheaded marketing, advertising, promotion, packaging development and trade marketing initiatives; drove core brand focus resulting in a 22% increase in sales results and doubled retail nacv within 5 years while improving brand share by 25%.
developed and implemented tactical product strategies for all channels; created kpi and performance benchmarks to position organization for long-term, sustainable growth with year over year increases of $5mm in sales.
improved two underperforming retail business regions and delivered a +27% vs. py growth and subsequent growth.
additional related experience
1990 to present: kent land company, walla walla, wa
president, (2009-present); vice president (1994-2009); director (1990 to 1994)
lead financial and strategic planning, marketing and operations strategies for $1mm wheat production businesses.
1998 to 2000: regional consumer marketing, inc, seattle, wa - director of business development/co-owner
1998: kelly-clarke, inc, grocery division, bellevue, wa - project manager
1993 to 1997: entrepreneurial ventures/teaching positions, japan
1995 to 1997: rogers corporation, kobe, japan - sales/technical manager
education / affiliations
university of washington - bachelor of arts, political science
national frozen & refrigerated foods association - 2005 to 2010: board of directors / 2003 to 2005: advisory board
yyyyyy x. yyyyyy
1008 blue bird ct round rock, tx 78681 xxx-xxx-xxxx abc@xyz.com
<date>
<hiring contact name>
< title>
<company name>
<address>
<city, st zip>
dear mr./ms. ____:
are you seeking a dynamic, ambitious and broad based sales and marketing executive with experience in organizational development, process improvement and strategic campaign management to join your team? as a progressive and proactive leader, i have always viewed my position in an organization as being a business partner to the operations team, and an advocate for achieving solid business results.
i am a well respected and successful leader because i have found a way to balance the needs of the business, while carefully enhancing the culture and employee relations strategies during change management and growth periods. i have a reputation for fairness and open-mindedness and a track record of supporting corporate accountability.
i have significant experience in leading aggressive sales and marketing campaigns resulting in increases in overall profits, revenue and sales margins. i been acknowledged by my employers for my accomplishments and recognized for my sincere dedication to building strong and lasting business partnerships. this, along with my expertise in new territory development, turn-around strategies, budget management and strategic planning makes me an ideal candidate for the position of <position here>.
the accompanying resume can give you an overview of my potential for making a worthwhile contribution to <firm or company name>. i believe it would be beneficial to us both to further discuss your organization s goals and how i can help you meet them. i will look forward to your call.
thank you for your time and consideration.
sincerely,
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