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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx or ( xxx-xxx-xxxx  • abc@xyz.com

Business Development & Marketing Director / Relationship Cultivation Professional

Communication Dynamics ~ Customer Retention ~ Market Penetration

Results-driven Marketing and Business Development Executive eager to offer cross-functional leadership, territory management, and communications talents toward supporting an employer in achieving key performance objectives.  Particularly astute at developing and cultivating key coalitions and relationships within the marketplace.

Key Transferable Skill Sets

Marketing Process Oversight • Customer Service / Loyalty / Retention Practices • Concept Development

Policy-Making • Community Relations • Networking Strategies • Program Implementation

Relationship Cultivation • Viability and Longevity Planning • Business Expansion

Business Process Development • Consultative Selling

Profile

         Strong analytical background with the ability to work independently on multiple projects with specialized experience in information management, tactical product branding and exposure initiatives, sales and marketing methodologies, operational efficiency practices, conflict management and effective communication techniques, research and data analysis, strategic planning, organization development and change management.

         Skilled at managing multiple projects and leading teams in cross-functional, concerted efforts.

         Technology savvy and proficient in numerous platforms and applications.

 

Transferable Competencies

         Demonstrate dynamic leadership qualities and strong communication skills in successfully steering planning meetings and delivering comprehensive strategies.

         Work directly with top-level executives, including President and CEO, to create and implement relevant and viable marketing strategies.

         Capable of in-depth research and data analysis with the purpose of improving brand awareness and product exposure to various market segments.

         Develop and implement numerous protocols and policies with the purpose of identifying and resolving relevant client issues in a proactive manner. 

         Stay abreast of most up-to-date research and data in order to offer most viable services to client base. 

         Actively collaborate with multidisciplinary teams and departmental resources to optimize operational efficiency.

 

Academic Training & Professional Affiliations

         Masters of Business Administration - Marketing, Golden Gate University

         Masters of Business Administration C International Management, Golden Gate University

         Bachelor of Arts C Political Science, University of California, Los Angeles

         Memberships: NTCA, Broadband Multimedia Marketing Association (BMMA), Marketing Workgroup at MOCA Alliance, Prior Chair of Retail Task Force at MOCA Alliance.

 

 

 

Select Accomplishments

         Responsible for all aspects of marketing and user experience for all product lines including VDSL, ADSL, FIber, Home Networking and VoIP, resulting in penetration of Telco channel and increase in sales from $30 million to $170 million in 2009. (Actiontec)

         Acted as key team player in managing customer relationships with some of the largest xDSL/Fiber providers in the US and Canada. (Actiontec)

         Leveraged guerrilla marketing expertise to expand brand visibility using a monthly market research newsletter for the Telecommunications Industry.  Circulation exceeds 6,000 subscribers. (Actiontec)

         Developed Social Media strategy to expand brand visibility resulting in over 1/2 million video views, 150,000 unique visitors to the corporate site each month. (Actiontec)

         Created and managed an on-going, online training program to ensure that the customers' technical support teams were properly trained which has resulted in a 30% decrease in call times. (Actiontec)

         Created CrossTalk, a Telecom Market Research portal as well as created the newsletter which has over 6000 subscribers within a 18 month period. (Actiontec)

         Utilized social media 3 years ago as a way to increase company s brand awareness while at no cost to the company. Company now has You Tube channel with videos teaching people how to use company products. Videos now exceed 700,000 views.  (Actiontec)

Professional Synopsis

Director of Corporate Marketing

Actiontec Electronics                                                                                                       1999-Present

Marketing Manager

Sunrise Imaging                                                                                                                           1996-1998

Marketing Analyst

The Learning Company                                                                                                              1994-1995

Primary Functions:  Strategic Marketing Plans, Public Relations Campaigns, Merchandising Creation, Case Designs, Team Management, Account Management, Business Analysis and Development Processes, Financial Analysis, Budgetary Control, Fiscal Management, Project Oversight, Development of Customer Loyalty Programs, Revenue and Profit Goals, Competitive Analyses.

 

 



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