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Dynamic, solutions-focused and experienced Senior Level Global Marketing Executive with a demonstrated track record of leading critical strategic communication, product marketing and strategy development.  Eager to contribute deep understanding of media relations, mass communication and corporate citizenship programs toward optimizing the goals of a progressive, world-class organization.

 

Core Competencies

 

   Bilingual/English and French

   Align Market Position/Create Distinction

   International Program Oversight

   Project Management and Execution

   Create Brand Imaging/Brand Equity

   Industry Trends/Consumer Awareness        

   E-business Strategies/Digital Marketing

   Teambuilding and Staff Development          

 

Profile

 

   Highly skilled in leading tactical business expansion, market penetration and revenue generating activities to maximize business outcomes.

   Exceptional public speaking talent with the ability to engage, excite, mentor and motivate others.

   Lead aggressive start up, product launch and change management strategies to optimize brand awareness, establish key vendor partnerships and implement operations methodologies for optimized brand awareness and revenue results.

   Provide financial leadership, develop analytical models, and drive financial results; monitor operations and performance metrics, and provide solutions for complex business problems.

   Adaptable to providing strategic leadership in a variety of industries; quick study, able to quickly gain insight into the language, culture, and nuance of clients business needs.

   Experienced in Six Sigma methodologies, cost containment and selecting communications vehicles for maximum effect with minimum investment.

 

 

1997 to Present:  GE Healthcare  Wauwatosa, WI

2005 to Present:  Director, Global Corporate Communications and Marketing

   Provide key leadership for the development and launch of GE s $6B Healthmagination business strategy on a global platform.

   Conduct in-depth market research to develop effective brand positioning and penetration strategies; engage key business partners and staff in supporting a highly successful launch.

   Champion organizations first global strategy program; foster collaborative relationships with patient advocacy organizations with a direct, $20MM impact in sales revenue.

   Maintain oversight for key Global Science and Technology Communications PR and media relations programs; develop trusting partnerships with media outlets to support and promote programming goals.

   Lead inception and development of the first Global Corporate Social Responsibility program, creating alliances between Environmental Health/Safety, Product Compliance, & Citizenship objectives.

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2003 to 2005:  Manager, Global Communications, Marketing Integration, & Strategic Marketing Communications

   Instrumental in leading next-generation global branding and communication strategies for a variety of key product launches, contributing to over $1.2B in sales within 36 months.

   Spearheaded development of GE Healthcare Early Health global marketing strategy; securing over $100MM in acquisition revenues.

   Led cost cutting, integration and consolidation strategies to save over $8MM in marketing communications spend.

   Led sales of functional and molecular imaging kits to secure over $1MM in incremental sales revenue.

 

1997 to 2003:  Manager, Global Communication & Media Relations Programs

   Developed strategic media partnerships to secure over 500MM media impressions during product launches; implemented key cost containment (Six Sigma) strategies to reduce media costs by $2MM.

   Formulated powerful communications messaging to drive brand imaging strategies and create cohesion in brand awareness campaigns.

 

1994 to 1997:  Kalmbach Publishing Co.,  Waukesha, WI - Online Editor, Associate Editor

   Pursued and secured strategic partnership with The History Channel to produce a successful television series on the history of trains.

   Drove internet marketing strategies to capture a $20 increase in internet-based sales results, and enhance circulation of consumer magazine.

 

Board Memberships / Affiliations

 

Board Member, Community Health Charities, Arlington, VA

Member, National Board of Directors

Leader, Marketing & Communications Committee

 

 

Medill School of Journalism, Northwestern University  Evanston, Ill.

   Master of Science in Magazine Publishing/Editing/Writing

   Bachelor of Science in Journalism