Yyyyyy x. yyyyyy         

 

Hospitality Industry Sales and Marketing Leader

Dynamic and ambitious Business Development Executive with extensive experience in the Travel Industry, specifically the Caribbean Region.  Eager to integrate diverse professional skills and sales success into a management role with a progressive organization.  Track record of driving aggressive sales initiatives resulting in growth, referrals and repeat business.  Motivated by internal standards of excellence to exceed expectations and goals.  Attribute extraordinary success through an exceptional ability to build solid client relationships, and secure new business in a challenging economical climate.

 

 

Account Development

Competitive Analysis

Emerging Consumer Trends

High Energy Sales

Influence Collaborations

International Travel Experience

Market Evaluation/Expansion

Negotiation/Persuasion

Relationship Management

Revitalizing Stagnant & Declining Sales

Strategic Business Planning

Special Event Coordination

 

 

Pontis Communications Inc., Washington, DC - Business Manager (2008 to Present)

w  Maintain accountability for all business office initiative for a telecommunications organization; oversee AP/AR, financial reporting and employee relations.

 

Summerville Senior Living, Woodbridge, VA -  Sales & Marketing Director (2006 to 2008)

w  Counsel and drive relationships with families contemplating residence at this high-end Assisted Living Community; consistently achieved goals for census and sales revenue generation.

w  Drove aggressive sales and business development goals to achieve sales success; leveraged extensive knowledge of sales processes and strategies to exceed goals.

 

IGT Services, Miami, FL (2003 to 2004) - Media Consultant

w  Managed media relations initiatives and advertising placement to achieve the most effective results for investment.

 

Intrawest Holdings/Resort Reservations Network, Miami, FL - Business Development Mgr. (2001 to 2003)

w  Drove business development efforts for 6 US and Caribbean destinations; established strategic alliances with travel industry partners to create affiliate agreements and profitable share opportunities.

w  Successfully negotiated hotel contracts and vendor service agreements to provide a world class customer service experience.

w  Leveraged extensive marketing and sales expertise to design and implement effective marketing strategies to support innovative advertising, brand awareness and market share.

 

Riu Hotels and Resorts, Miami, FL (1999 to 2001) - Director of Sales & Marketing North America

w  Led substantial sales increase and secured a 200% increase in annual sales; established the resort as a premier destination for travelers to the Caribbean, Mexico and Florida.

w  Established presence in all market segments including; Tour & Travel, Charter, SMERF and Internet.

w  Led targeted strategic sales strategies efforts that included the establishment of new business partner relationships with industry partners; created lucrative incentives to drive referral business.

 

Icon Hotel Marketing, Miami, FL (1991 to 1999) - Director of Sales

w  Led aggressive business development and sales efforts for travel to 14 Caribbean Resorts; created high return advertising and marketing strategies to maximize sales results.

w  Created and facilitated presentations and seminars to drive brand awareness and gain market share, organized FAM trips and site inspections, and consistently exceeded sales goals through targeted efforts.

 

Florida International University - Bachelor of Arts Degree, International Relations

Capella University, MS Human Services (In Progress)

 

 

 

Yyyyyy x. yyyyyy         

 

 

<Date>

 

<Hiring Contact Name>

< Title>

<Company Name>

<Address>

<City, ST Zip>

 

Dear Mr./Ms. ____:

 

During my comprehensive career as a Business Development Leader in the Travel Industry, I ve made considerable strides in leading and growing operations to success.  I have improved results through a dedication to strategic sales and marketing initiatives, and this along with my expertise in event planning and customer relations makes me an ideal candidate for your organization.   

 

These are a few examples of my success:

 

w  Grew travel service sales results by over 200% through targeted sales and marketing development plans.

w  Extensive knowledge of travel to the Caribbean; as a former resident of the Caribbean, I have the knowledge and insight needed to successfully market and sell the product.

w  Ability to contribute comprehensive sales, business development, relationship management and marketing expertise; solid track record of driving aggressive sales efforts, branding, awareness building and gaining substantial market share regardless of product offering.

 

The accompanying resume can give you an overview of my potential for making a worthwhile contribution to <firm or company name>.  As a proven leader, I believe it would be mutually beneficial for us to meet.  I will call next week to inquire about the possibility of meeting to discuss your organization s goals and how I can help you meet them. 

 

Thank you for your time and consideration.

 

Sincerely,