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career objective
results-driven marketing specialist eager to contribute superior business development, problem-solving, and communications skills toward supporting the employer in optimizing revenue performance
profile
ø offer solid marketing and communications experience with expertise in public relations, account management, and contract administration in the health care arena
ø facilitate client-focused, service-oriented environment vital to maximizing customer satisfaction and retention; demonstrated ability to anticipate and respond to client-specific needs
ø proactively industry monitor trends and developments, including competitive services and marketing activities; effectively identify and capitalize on opportunities to penetrate and develop markets
ø generate press releases and corporate communications, author documents for publication, pitch ideas and contribute to conceptualizations, and provide creative support for company initiatives
ø design advertising campaigns, marketing collateral and corporate identity products, and tradeshow presentations
ø sharp business acumen and experienced in managing broad scope of operations in deadline-driven environments; consistently achieve critical deadlines while maintaining high quality standards
ø dynamic communication, presentation, negotiation, and relationship management skills; cultivate long-term contacts
ø motivated team player equally effective in independent and collaborative settings
ø sharp technical proficiencies including ms office (word, excel, powerpoint, access, outlook)
~ key achievements ~
- tripled number of referrals and new referring physicians; doubled number of referring physicians
- increased practice case load by 100%
- managed bidding process and successfully closed contract to acquire key research group client
- increased referrals by 66% in first year and 51% in second year
- granted mvp award (2008)
professional experience
senior marketer, sun radiology, peoria, az 7/07 c present
- in recognition of exceptional performance, quickly progressed within company to attain senior-level position responsible for marketing, business development, and public relations functions across multiple territories for this leading provider of diagnostic medical imaging services
- apply depth of knowledge regarding industry trends and proprietary services towards expanding market share and increasing sales with existing client base; deliver winning presentations to physicians working with ct, mri, nuclear medicine, ultrasound, mammography, x-ray, and dexa technologies
- design marketing collateral and branded gifts, arrange luncheons, and personally call and visit prospective clients to promote awareness
- execute operational duties; train new marketing personnel, maintain departmental inventory, assist with scheduling and authorizations as necessary
- organize, coordinate participation in, and promote major health care events; planned and directed involvement with american college of osteopathic family physicians golf tournament (2009), peoria health fair (2009), breast cancer awareness walk (2008)
~ prior background ~
sales counselor, l.a. weight loss, avondale, az 2004 c 2005
activities assistant, sun health care center, sun city, az 2001 c 2003
counter clerk, family florist-n-more, phoenix, az 1998 c 2001
education
bachelor of arts in communications and human services, ottawa
university, phoenix, az 2006
associate of arts in communications, glendale community college,
glendale, az 2003
nursing assistant certification 2001
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