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yyyyyy x. yyyyyy                                                               716 flower avenue #b venice, ca  90291

                                                                                                                                                                                        xxx-xxx-xxxx

                                                                                                                                                                                        abc@xyz.com

 

direct marketing ~ business solutions ~ campaign management

yyyyyy x. yyyyyy

profile of qualifications

 

   chief marketing professional and ceo with nearly two decades success driving advertising solutions for a broad range of businesses and agencies.

   known for exceptional creativity, utilizes an acute understanding of market research, planning and management to provide effective campaign strategies and improve bottom line profits.

◄    strong team player and natural leader, employs exceptional communication and problem solving skills to steer teams and address and resolve issues.

   strong background developing effective marketing campaigns for prominent television production companies, business corporations and agencies worldwide.

yyyyyy x. yyyyyy

professional experience

 

j. rosen communications, los angeles, ca                                                        2007-present

president

  • meet client needs and foster success with development of innovative advertising campaigns and direct marketing programs; collaborate with clients to revise current marketing plans and campaign strategies, launch new business ideas and improve roi.

accomplishments

  • collaborated with a national advertising agency and local direct marketing company to win the toyota services account.
  • coordinated efforts with southern california edison to revise a direct mail campaign resulting in a 5% response rate and exceeding client expectations.
  • reorganized direct marketing operations for an international software company to successfully increase campaign performance by 75%.
  • produced and launched the television and web based production take two for brainstorm entertainment, staring anson williams and don most.
  • launched and directed a direct marketing campaign directed at the hispanic community for old life mutual insurance company.

 

the kern organization, los angeles, ca                                                              2005-2007

account director, directv

  • accepted a recruitment offer by a top national marketing agency to manage directv direct mail and alternative media accounts including on page advertising, mail, coupons, bill inserts, directv dealer and retention accounts.  supervised daily activities of a 30 member team.
  • created and developed a customized business system to improve deadline management and effectively oversee delivery and rotation of an average 225 monthly releases.

accomplishments

  • improved consumer offer response rate by 35%.
  • decreased cost per sale by $150 with implementation of an innovative offer rotation designed to maintain fresh messaging to consumer.
  • consistently exceeded monthly sales projections and system activations including exceeding expectations for over 10 thousand sales.
  • expanded the scope of work to improve agency revenues resulting in 4 retainer increases over a 14 month period.
  • developed and implemented new strategies and proposals to successfully acquire the retention, dealer and retail accounts from directv.
  • combined efforts with client and media team to develop and coordinate effective media testing procedures, produce creative looks and optimize account success.

jory b. rosen                                                                                                          page two

 

professional experience, continued

 

ignite direct, llc                                                                                                       2000-2005

founder/ceo/creative director, business development

  • directed comprehensive full service direct and brand marketing activities and business operations for my own agency specializing in the acquisition, development, implementation and management of advertising campaigns for a wide range of clients.
  • oversaw creative development of direct response advertising campaigns, long form infomercials, short form spots, and infomercial sales and distribution throughout the us.

accomplishments

  • produced and launched over 30 successful direct response campaigns annually for such major productions as, the surreal life un-cut, cesar millan s people training for dogs, three s company and fitness and training series for fitness and shape magazines.
  • produced and launched belly dance for fitness direct response campaign for goldhil home video, with current sales exceeding a million units, making this one of the client s most successful product lines.
  • developed and produced the complete muscle and fitness training system and related ad campaign for weider publications, making this state-of-the-art dvd series one of the most successful product launches in (weider) company history.
  • developed, marketed and sold numerous television shows and special presentations for such clients as ameritrade, club med, for dummies brands, anchor bay entertainment, and goldhil home media.
  • directed production and management of tom leykis five-city, sold-out boys night out national comedy tour.

 

mesa creatve, inc.                                                                                               1995-2000

a national advertising and branding agency specializing in the production, sales and distribution of television programming, commercials and home video products.                                                                

executive vp of business development, marketing and production

  • accepted an offer for partnership; oversaw marketing and sales activities, provided and managed programming services for varied clients including investors, sponsors, broadcast outlets, advertising agencies and video distributors.
  • directed daily office operations including development of business solutions, marketing and sales materials, managed a 50 member staff.

accomplishments

  • co-created and produced an oratory program for the medic alert foundation, featuring notable physician and pharmacist key note speakers, resulting in improving business by over 30% within a 6 month period.
  • oversaw creation and distribution of the new national brand targeted sports, eventually selling as a weekly television program to fox sports; over 44 episodes were produced with sponsorship from 20 a-list sports and fitness celebrities.
  • produced a wide range of successful home video productions including all-star baseball training with mark mcgwire, drew s magic jukebox, and step by step.
  • developed multiple national commercial and advertising campaigns for such clients including hanes, samsung, club med and post cereals.
  • generated business solutions, marketing strategies and action plans for prominent clients including zeneca pharmaceuticals group professional relations program, the medic alert foundation and international and chemical bank.

yyyyyy x. yyyyyy

education

 

new york university, manhattan, ny

bachelor of political science and journalism

certificate: business of television

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