Results-driven Entertainment Professional eager to apply dynamic business development, account management and strategic marketing skills toward actively supporting the employer in optimizing sales and profits.

 

Creative Branding Expertise   Advertising   Events Planning   Bilingual/Spanish & English

Product Exposure   Data Analysis   Customer Service   Consumer Education

• Sales & Marketing Methodologies   Customer Loyalty Expert   Training & Development   Referral Source Development

Ø  Strong technical background with the ability to work independently on multiple projects, with specialized knowledge of project and brand management, various advertising medium strategies, graphic design,  numerous corporate products education, customer service processes, communication protocols, strategic planning, sales and marketing methodologies.

Ø  Effectively lead top-performing teams in concerted efforts to maximize company revenues.

Ø  Excel in defining and implementing policies, procedures and operational systems that boost productivity, efficiency and quality of operations.

Ø  Competent leader and mentor who is able to create a team environment, including building collaborative relationships, training peers to perform at maximum efficiency, and the capacity to form cross-functional coalitions in order to ensure knowledge is shared across departmental lines.

Ø  Proven ability to adapt and develop necessary skills to diverse organization needs.

Ø  Technology savvy and proficient in multiple software systems audio platforms including MS Office Suite, Oracle, ACT Database, Nielsen Broadcast Data Systems, Digidesign Pro-Tools, Cubase, Reason, and Logic Audio. 

 

 

 

Ø  Demonstrate focused leadership skills in collaboratively spearheading new business planning as well as leading top-performing teams.

Ø  Play instrumental role in building top-performing teams by actively mentoring co-workers.

Ø  Demonstrate dynamic leadership qualities and strong communication skills by successfully conducting planning meetings and delivering comprehensive strategies.

Ø  Develop and implement numerous protocols and policies with the purpose of identifying and resolving relevant customer issues in a proactive manner. 

Ø  Strategically diversify revenue streams and grow sales by expanding primary service lines into new markets.

Ø  Stay abreast of most up-to-date demographic trends and data in order to offer most viable recommendations to clientele base.

Ø  Develop Marketing Campaigns & Managing Projects including; Overseeing Business Relationships and Marketing Communications with Affiliates and Licensee, Product/Brand Marketing and Promotion Management of Top Music Properties such as MANA, Ricky Martin, Vicente Fernandez and Laura Pausini, Management of Online and Mobile Marketing Efforts.

Ø  Serve as Liaison & Marketing Consultant to Senior Management.

Ø  Offer Broad Marketing & Project Management Background including; Communicating Vision to Affiliates/Licensees & Serving as 'Delegate of the Brand', Basing Marketing & Promotion on Sound Financial & Strategic Perspectives, Creative Product Development, Online and Mobile Marketing and PR Strategies; Developing Pricing, Packaging & Release Schedules.

 

 

 

 

Marketing Director, Sony BMG Music Entertainment                                                           2006-Present

 

  Main responsibilities include comprehensive oversight of direct National Marketing Projects which Generate $15 Million in Annual Revenue.  Specific functions include;

  Create and execute National Marketing and Media Plans; resulting in achieving projected sales goals, coordinate and implement TV & radio campaigns, national TV, radio and press promotion and creative marketing for artist development.

  Manage marketing and promotional budgets based on forecast and past trends. 

  Track plans versus performance (post mortem) and develop logic for any performance variations. 

  Review analysis, recommendations and logic to ensure that the projected goals in sales, shipping, radio and promotional activities deliver revenues and profits consistent with the marketing plan and budget.

  Responsible for creating and executing digital retail, online and mobile marketing campaigns in support of SONY BMG music releases.

  Initiate partnerships with mobile operators and online destinations to drive awareness and sales of Internet downloads and mobile products. 

  Coordinate media buys with online/mobile destinations. 

  Manage email and SMS campaigns and develop and implement mobile messaging campaigns for sweepstakes, voting/polling and receive artist s updates. 

  Drive user acquisition and retention through strategic promotions and viral marketing programs. Propel co-marketing efforts with a wide array of partners and affiliates. 

  Create marketing collateral to drive brand awareness of mobile products with an emphasis on ring tones, ring backs and video tones.

  Provide leadership and best practices for marketing and promotion initiatives. 

  Engage in daily interaction and cooperation with counterparts in Marketing, Sales, Operations, Creative, Publicity, Promotions and Finance as well as Regional and territory offices.

 

Radio Promoter, Warner Music Group, Warner Music Latina                                                     2004-2006

 

  Main responsibilities included strategic planning and served as Independent Radio Promoter for Warner Music Latina, a division of Warner Music Group. Specific functions included;

  Managed Regional Radio Promotion Generating $10 Million in Annual Revenue and created and executed Promotional Plans for new singles with key radio stations throughout the West Coast resulting in increased artist s exposure that generated $10 Million in revenue.

  Key accomplishments include:

  From Radio to Retail: Led the process of positioning a single on top of the radio charts, previous to the release of the album, increasing the number of targeted audience and popularity of the record that generated more demand for the new product.

  Merge Retail with Promotion activities: Maximized product sale and exposure, without company expense, by merging In-Store activities with private showcases or meet-and-greets with key radio stations, compelling the radio station to pay for all the traveling, event production and advertising expenses.

  Management of Relationships with Radio Station Executives - Maintained and built strong relationships with Program and Music Directors from radio stations which were instrumental for the beginning and increasing life of a song on the air and charts.

 

Music Producer, Music Box Productions, Inc                                                                              2001-2004

 

  Main responsibilities included acting as Audio Production for Recording Artists, Advertising Agencies and Production Companies.  Specific functions included;

  Oversaw the recording, mixing and mastering sessions. 

  Organized and scheduled production budgets and resources, delivering a finished product to Record Labels, Advertising and Production companies.

  Managed Original Music Production for Top product brands such as Coca-Cola, Wal-Mart, McDonald s and Jack Daniel s.

 

Internship

 

- International Marketing, Warner Music Group, Warner Bros. Records

 

n Entertainment Studies / Music Business, University of California, Los Angeles  

n Recording Engineer/Music Production, Musicians Institute  

n Marketing, Universidad Anahuac Del Sur

n Relevant Coursework: Marketing, Sales & Distribution, Legal, Production, Publishing, Artist Management & Development, Music for Television & Film, Music Supervision for Film, Music History

 

Yyyyyy x. yyyyyy

 

 

 

DATE

NAME HERE OF RECIPIENT

NAME HERE OF COMPANY

 

Dear RECIPEINT NAME:

Recent research into COMPANY NAME prompted me to immediately update my resume for your review.   Based on my knowledge of this company, I am very interested in interviewing for STATE POSITION YOU ARE SEEKING. I offer several years within the entertainment sector as a strategic marketer and promotional executive in various forms.  I have also worked as a technical advisor in numerous capacities within this industry, so I understand this subject matter from many different levels.  I am eager to apply my specialized skill set in communications, marketing, and client relations to an organization in need of a professional who can increase market shares, penetrate untapped clientele niches, as well as build strong relationships among peers and customers alike.

            I am an exceptionally hard worker and my peers consider me a strong team player.  My enthusiasm comes from utilizing my skill set to benefit the organization and streamlining and improving processes as evidenced by my accomplishments and contributions to my past employers.  I am also capable of assimilating into a new environment easily and feel that I could quickly become part of your team.  I enjoy the chance to work directly with various departmental resources in both learning and mentoring fashions. I am selectively seeking a company who is progressive thinking and in need of a professional who can make an immediate and positive impact on productivity and processes.

            After your review of my resume, I hope you will agree that this would be a mutually beneficial arrangement.  I plan to call you early next week. At that time, I can answer questions concerning my background and experience and we can discuss the desirability of an introductory meeting.  Please contact me sooner if you wish to talk before then.  I look forward to speaking with you.

Sincerely,

Yyyyyy x. yyyyyy