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Yyyyyy x. yyyyyy

                                                                             0000 xxxxxx xxxx , xxxx , xxxxx 00000
xxx-xxx-xxxx
abc@xyz.com

 

Marketing Executive

 

Qualifications Profile

 

Results-driven Marketing leader offering many years of successful, progressive experience within broad areas of the Healthcare sector ranging from clinical/hospital and skilled nursing to independent living, assisted living and LTC ~ Expertise in developing and steering multi-media marketing, advertising, promotional, and public relation campaigns, including all collateral materials ~ Excel in defining, developing and executing strategies to generate new business, expand/diversify revenue streams and maximize revenue growth ~ Talent for identifying and capitalizing on market need/trends and using industry knowledge to determine and capture competitive markets ~ Dynamic  liaising, consultation, presentation, negotiation, and closing skills ~ Sharp business acumen and solid managerial skills spanning budgeting, human resources, program administration, and customer service ~ Motivating leader who effectively hires, trains, develops, and directs top-performing teams ~ BA in Communications, with additional Certification in Gerontology

 

Ø  Promoted  to Vice President of Sales and Marketing with Mercy Medical; 2007-present

Ø  Turned around memory care facility from potential closing to Top Performer, successfully doubling census; 2010

Ø  Appointed Official Spokesperson and Media Liaison

Ø  Selected to serve as Chairperson of Mercy Medical Leadership Development Team

Ø  Chaired Mercy Medical Utilization Review Committee; 2008-2010

Ø  Successfully generated $1.4M in personal sales; 2005

Ø  Strong presence as a community leader serving on multiple Boards of Directors with organizations including American Cancer Society and American Heart Association

Career Track

 

Mercy Medical-Daphne, AL                                                                                          2000-Present
Vice President of Sales and Marketing; 2007-current

Promoted to direct full-scope sales/marketing operations through effective development, coordination and leadership of a dynamic sales/marketing, graphic design and referral development specialist team

Expertly manage advertising campaigns and collateral materials as well as create and execute targeted marketing plans encompassing all areas of business development, medias and publications

Proficiently track physician referrals, sales and volumes across all business lines in order to measure performance and define strategies for enhanced results

Program Administrator-The Hamlet, a Mercy Medical Lifecare Retirement Community; 2000-2007

Steered marketing, sales and administrative operations for upscale retirement community affiliated with Mercy Medical system, with complete human resources, budgeting and resident satisfaction accountability

Managed sales to senior citizens, from introduction through closing, and optimized market penetration by coordinating and delivering informative, persuasive outside group presentations

 

 

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Yyyyyy x. yyyyyy                                                                                                                        Page 2 of 2

 

 

Gordon Oaks Retirement Community-Mobile, AL                                                                           1999
Director of Marketing

Facilitated outside sales and marketing initiatives focused on maximizing business development for community offering independent and assisted living as well as skilled nursing facilities

 

Beverly Enterprises-Fairhope, AL                                                                                          1993-1999
Admissions/Marketing Director

Expertly maintained optimum census levels and mix through targeted marketing of LTC facility to outside referral sources; substantially boosted public and professional relations

Academics & Professional Development

 

Bachelor of Arts in Communication, University of South Alabama-Mobile, AL; 1994
Minor:  Sociology
Certificate in Gerontology

Leadership Baldwin Graduate; Class of 2007-2008

 

Community Leadership

 

President, Board of Directors, American Cancer Society Baldwin County; 2008-2010
Member, Board of Directors, American Cancer Society Baldwin County; 2006-2008
Member, Board of Directors, Miss Senior Baldwin County; 2003
Chairman, Board of Directors, American Heart Association, Heart Walk; 1995
Recruitment Leader, American Heart Association Heart Walk; 1993, 1994


   


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