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Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
xxx-xxx-xxxx
abc@xyz.com
Qualifications Profile
Results-driven Marketing leader offering many years of successful, progressive experience within broad areas of the Healthcare sector ranging from clinical/hospital and skilled nursing to independent living, assisted living and LTC ~ Expertise in developing and steering multi-media marketing, advertising, promotional, and public relation campaigns, including all collateral materials ~ Excel in defining, developing and executing strategies to generate new business, expand/diversify revenue streams and maximize revenue growth ~ Talent for identifying and capitalizing on market need/trends and using industry knowledge to determine and capture competitive markets ~ Dynamic liaising, consultation, presentation, negotiation, and closing skills ~ Sharp business acumen and solid managerial skills spanning budgeting, human resources, program administration, and customer service ~ Motivating leader who effectively hires, trains, develops, and directs top-performing teams ~ BA in Communications, with additional Certification in Gerontology
Ø Promoted to Vice President of Sales and Marketing with Mercy Medical; 2007-present
Ø Turned around memory care facility from potential closing to Top Performer, successfully doubling census; 2010
Ø Appointed Official Spokesperson and Media Liaison
Ø Selected to serve as Chairperson of Mercy Medical Leadership Development Team
Ø Chaired Mercy Medical Utilization Review Committee; 2008-2010
Ø Successfully generated $1.4M in personal sales; 2005
Ø
Strong presence as a community
leader serving on multiple Boards of Directors
with organizations including American Cancer Society and American Heart
Association
Career Track
Mercy
Medical-Daphne, AL 2000-Present
Vice
President of Sales and Marketing; 2007-current
Promoted to direct full-scope sales/marketing operations through effective development, coordination and leadership of a dynamic sales/marketing, graphic design and referral development specialist team
Expertly manage advertising campaigns and collateral materials as well as create and execute targeted marketing plans encompassing all areas of business development, medias and publications
Proficiently track physician referrals, sales and volumes across all business lines in order to measure performance and define strategies for enhanced results
Program Administrator-The Hamlet, a Mercy Medical Lifecare Retirement Community; 2000-2007
Steered marketing, sales and administrative operations for upscale retirement community affiliated with Mercy Medical system, with complete human resources, budgeting and resident satisfaction accountability
Managed sales to senior citizens, from introduction through closing, and optimized market penetration by coordinating and delivering informative, persuasive outside group presentations
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Gordon Oaks Retirement
Community-Mobile, AL
1999
Director
of Marketing
Facilitated outside sales and marketing initiatives focused on maximizing business development for community offering independent and assisted living as well as skilled nursing facilities
Beverly
Enterprises-Fairhope, AL
1993-1999
Admissions/Marketing
Director
Expertly maintained optimum census levels and mix through
targeted marketing of LTC facility to outside referral sources; substantially
boosted public and professional relations
Academics & Professional Development
Bachelor of Arts in Communication, University of South Alabama-Mobile, AL; 1994
Minor: Sociology
Certificate in Gerontology
Leadership Baldwin Graduate; Class of 2007-2008
Community Leadership
President, Board of Directors, American Cancer Society Baldwin County; 2008-2010
Member, Board of Directors, American Cancer Society Baldwin
County; 2006-2008
Member, Board of Directors, Miss Senior Baldwin County; 2003
Chairman, Board of Directors, American Heart Association, Heart Walk;
1995
Recruitment Leader, American Heart Association Heart Walk; 1993, 1994
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