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yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
(xxx-xxx-xxxx
abc@xyz.com
Marketing ▪ Management
Results-driven professional with 13+ years experience seeks new challenge and
opportunity to apply consummate skills to optimize operations of a dynamic organization.
♦ Key areas of Expertise ♦
Strategic Marketing
Project Management
Product Management
Sales Operations
Competitive Market Analysis
Pricing and Promotions
Personnel Management
Leadership and Training
Presentations
Customer Service
yyyyyy x. yyyyyy
Professional Profile
Ø Escalate business development through sales, innovative initiatives, and strategic marketing techniques which increase productivity and revenue growth; exceed goals and objectives
Ø Self-motivated professional with expertise in loyalty, direct, and channel marketing
Ø Organized and detail-oriented Leader with experience in personnel management, training, and mentoring; build strong cross-functional teams and provide positive motivation
Ø Energetic multi-tasker; direct projects while maintaining quality assurance, manage products and determine pricing, and conduct competitive market analysis
Ø Expand clientele by securing large-profit accounts while maintaining existing customer base through exemplary account management and customer service
Ø Communicate technical and complex information easily and concisely; perform executive-level presentation skills and lead meetings; write training materials
Ø Proficient in Microsoft Office including Excel, PowerPoint, Word, and Outlook
yyyyyy x. yyyyyy
Employment History
Verizon Wireless 01/2000 C Present
Marketing Manager ▪ Morristown, NJ 10/2005 C Present
Boost business development through exceptional management; expertly direct channel marketing, loyalty marketing, and pricing and promotions
Demonstrate superior leadership by building strong cross-functional teams, ensuring excellent customer service, and providing support to all area personnel; drive results by performing extensive data analysis
Key player who effectively manages introductory phase of the customer lifecycle; welcome call programs, welcome direct mail campaigns, and welcome email campaigns
Display excellent communication skills by spearheading diverse initiatives including customer-impacting policies and procedures; lead go-to-market meetings, create launch communications, and draft training materials
Essential team member who directs post-pay Consumer and Business Pricing and Promotion initiatives; skillfully design templates for price plans, promotions, and features
Produce annual cost savings of $500,000 through implementation and management of a process to remotely update customer device software; update an average of 2.7M customers annually
Optimize operations by monitoring and analyzing the competitive landscape; develop necessary tools and communications for the field including competitive comparisons and positioning statements, SWOT analyses, and executive overviews
Assistant Manager, Sales Operations ▪ Branchburg, NJ 01/2003 C 10/2005
Served as manager-on-duty during evenings, weekends, and holidays; provided daily support to sales representatives assisting with sales issues, customer concerns, and IT problems
Maximized productivity by launching new initiatives, process improvements, and front-end system enhancements
Played vital role in communication, support, and tracking of all marketing initiatives; direct mail campaigns, print advertising, radio advertising, and outbound campaigns
Demonstrated strong leadership qualities while training and mentoring sales representatives in techniques to exceed key performance indicator, quality assurance, and quota goals
Inside Sales representative ▪ Orangeburg, NJ 09/2000 C 01/2003
Successfully established new wireless service accounts and exceeded aggressive sales objectives; utilized strategic sales techniques and inbound/outboard sales calls
Proficiently lead team of temporary sales employees; provided effective training and evaluations resulting in quota realization and transition to permanent employment
Senior Specialist, Loyalty Management Services ▪ Morristown, NJ 01/2000 C 09/2000
Expertly managed all customer loyalty contacts via an 800-line; addressed inquires regarding service an disconnection
Negotiated creative solutions to exceed customer requirements while maintaining existing customer base; accountable for making cost-effective decisions for both customer and company
Conducted competitive market analysis; efficiently gathered, compared and analyzed data for use in maintaining existing customers as well as communicating trends to Regional Marketing
yyyyyy x. yyyyyy
Previous Employment
Inside Sales Representative, Bell Atlantic Mobile ▪ Branchburg, NJ 12/1997 C 01/2000
Operations Specialist, Bell Atlantic NYNEX Mobile ▪ Branchburg, NJ 07/1997 C 12/1997
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Education and Professional Development
Warren Hills Regional High School ▪ Washington, NJ
Training Seminars
Fast Start in Project Management
Advanced Project Management
Presentation Advantage
Business Writing Advantage
Various Sales Skills Courses
yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
(xxx-xxx-xxxx
abc@xyz.com
[Date]
[Attention Line]
[Organization s Name]
[Address Line 1]
[Address Line 2]
Dear [Insert Name]:
This letter and the enclosed r sum are an expression of my interest in seeking a rewarding position as [Sales and Marketing Manager] within your organization. I bring 13+ years of valuable experience which makes me an excellent match for your advertised position.
You will gain a dedicated and motivated individual who can communicate well with all levels of the organization. I am able to inspire others to achieve common goals and create innovative solutions to complex problems. Expertise in sales operations, marketing strategies, project management, product management, personnel management, and exceptional customer service are some of my strengths.
I would appreciate the opportunity to meet with you to discuss how my skills and background might fit in with [Organization Name s] current and future needs. Please do not hesitate to contact me for further information or to arrange an interview that best suits your schedule. Thank you for your time and consideration.
Sincerely,
Edward Kilpatrick
Enclosure
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