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yyyyyy x. yyyyyy

1401 lily lane wausau, wi 54401 xxx-xxx-xxxx abc@xyz.com

 

senior marketing executive vice president of marketing executive director of marketing

 

objective

 

talented and accomplished marketing executive with consistent record of growing businesses, creating effective strategies, and leading branding efforts looking to facilitate corporate success and growth.

 

qualifications

 

       more than 8 years of experience in marketing management and direction.

       proven ability to increase business, visibility, and consumer awareness.

       expertise in creating marketing plans, strategies, programs, and collateral.

       adept at budget control, campaign leadership, and project management.

       highly familiar with planning and leading product and services launches.

       strong technical skills, including edi, web content development, and ms office.

 

professional experience

 

envision marketing communications, wausau, wi                                                                           2001 - present

co-owner / marketing director

co-founded marketing firm and oversee all marketing operations. create marketing and creative strategies for b2b, edi, and medical account base, including ec integrity, edi partners, children s hospital of wisconsin, ministry health care, and mitchell health technologies. administer project and department budgets. hire, train, and supervise creative staff. plan and lead product launches and direct mail market surveys.

       delivered more than 250% business growth since 2005.

       produced 18% response with highly effective direct mail market survey.

       achieved 14% response rate increase for edi training courses with new promotional campaign.

       developed edi classroom materials and online edi training modules.

       led creation of 360 branding efforts, incorporating mixed media campaigns, public awareness surveys, and tracking of consumer awareness and responses.

       planned and led successful launch of new products in service and manufacturing markets.

       managed publication of quarter news magazine for ministry health care. developed look and tone, established editorial calendar, and performed editing and writing of content and graphics.

       formulated web content and applications, and served as team lead for development of comprehensive internet marketing strategies.

 

datawave internet services, merrill, wi                                                                                                      2000 - 2003

marketing director

managed branding efforts, marketing plan development, creative strategies, and marketing efforts. administered marketing budgets. established relationships with media trade partners and negotiated contracts.

       played major role in company achieving 315% growth in 2 years by leading branding efforts during establishment of new markets through acquisitions.

       increased sales closures 6% by creating business marketing kit and sales materials.

       improved business efforts by standardizing commercial sales presentations.

       grew distributor sales 22% by recruiting new distributors and developing new incentive programs.

       enhanced marketing performance by implementing media response tracking and exit interviews.


 

 

yyyyyy x. yyyyyy page 2

 

 

schultz & associates, wausau, wi                                                                                                                  1990 - 2000

creative director

developed effective marketing and media strategies. recruited, trained, and supervised creative staff. member of executive management team. led development of concepts for print advertising, trade shows, collateral, newsletters, annual reports, and websites.

       produced award-winning concepts in multiple media sectors.

       earned best of show addy award in electronic media category for waukesha county technical college s television advertising campaign.

       increased community awareness for several clients by developing effective marketing opportunities.

       effectively planned and led photography for print materials and video for tv commercials and corporate projects.

 

previous employment: past roles include art director, seipp/bremer & associates, and media specialist, university of wisconsin oshkosh. designed advertising and marketing materials, delivered presentations, formulated pr strategies, created promotional materials, and introduced new marketing programs.

 

education

 

ba in communications, minor in journalism

university of wisconsin oshkosh, oshkosh, wi

       graduated w/honors; member of alpha kappa delta honor society and honors scholar program

 

affiliations

 

chamber of commerce member

wisconsin healthcare public relations and marketing society

wausau wheelers bicycle club

 

awards & recognition

 

multiple local and regional addy awards, including 2 best of show awards

 annual report contest judge

 addy awards judge

 one show award

frequently requested to judge advertising and marketing campaigns

 

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