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yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

(xxx-xxx-xxxx            / abc@xyz.com

career objective

dynamic marketing and product manager eager to contribute expertise toward supporting the employer in optimizing competitive leveraging and revenue performance as a key team member

 

profile

ø  offer more than 10  years of progressive marketing experience, with expertise in product development, strategic planning, campaign management, and supply chain operations for the pharmaceutical and consumer goods industries

ø  proactively identify and capitalize on opportunities to penetrate and develop highly competitive markets; monitor trends and developments, including competitive services and marketing activities

ø  implement internal cost controls and aggressive resource management programs that boost bottom-line profitability

ø  sharp business acumen and experienced in managing broad scope of operations in deadline-driven environments

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  bilingual in spanish/english

 

professional experience

novartis pharma, mexico city, mexico                                                                                                                       8/06 c 10/08

senior product manager

  • successfully created major marketing campaign that stabilized voltaren following mexican market share decline; campaign was replicated in the latin america region to maximize sales performance
  • steered full life-cycle including market analysis, identification of optimal business opportunities, product development, and licensing; collaborated with bd&l and novartis global teams
  • developed sales, market share, rx share, advertising and promotion, and resource management strategies for portfolio
  • applied sharp leadership skills toward successfully training, developing and leading a top-performing team of 90 sales representatives

 

sony electronics, mexico city, mexico                                                                                                                       11/00 c 8/08

marketing manager (4/04 c 8/06)

  • in recognition of outstanding performance, steadily progressed within company to attain ultimate position as marketing manager, responsible for driving audio division to garner  us $180m in sales in mexico, and attain top performing country worldwide designation c surpassing usa and japan markets
  • led product development efforts in line with regional customer demand; advised tokyo-based hq regarding market-specific opportunities for new products including karaoke and d-light sync
  • cost-effectively managed $6m advertising and promotion budget; oversaw p&l

marketing chief (4/02 c 4/04)

  • proficiently directed video division strategy development and introduced aggressive resource management tactics; accomplished impressive market value gains with the product launch of dvd recorders, increased nibt from 5% to 7.5%, turned around category to become most profitable company-wide
  • established marketing strategies for car audio division and xpl d brand; grew sales by 60% and beat leading brand, developed wholesale and distribution channel-specific pricing, introduced products to diverse retailers including supermarkets, department stores,  furniture stores, and price clubs

marketing associate (11/00 c 4/02)

  • performed a range of duties to maximize product sales and overall profitability; supported sales teams and supply chain functions
  • initiated direct factory-to-dealer shipments and coordinated purchasing,  resulting in reduced transportation costs and improved inventory control

 

american express bank, mexico city, mexico                                                                                                           4/98 c 11/00

account analyst

  • provided point of purchase materials, special promotions collateral, and exceptional customer service to affiliates

 

education

technological university of mexico, mexico city, mexico                                                                             2001

international business diploma c marketing major

 

~ professional development ~

building insightful brands and c4 strategy (2006) ~ people leader academy (2006) ~

marketing plan, strategic management international (2002) ~ six sigma green belt (2001)

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