yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

profile of qualifications

 

award-winning senior strategic communications professional eager to contribute 20+ years experience in delivering multimarket strategic initiatives to fuel substantial client revenue growth and industry dominance toward maximizing a progressive employer s bottom-line results.  top-performer with the ability to lead teams in innovative, successful campaigns to exceed client expectations.  integral leader who can organize complex projects and define critical priorities while interfacing among executive-level management.  excellent communicator who can plan, delegate, and complete multiple pr / communications assignments within deadline- and budget-driven environments.

 

core competencies

 

messaging & positioning                              pr management                             executive media training                      media / analyst relations

product / company launches                     client consultations                         crisis communications                          competitive campaigns

project management                                   strategic analysis                            integrative social media                        budget management

 

career highlights

 

         spearheaded data domain, inc. s movement from player to leader of the data de-duplication market and the subject of a bidding war between netapp and emc to include increasing media / analyst penetration by a minimum 10-15% each quarter.

         improved quality coverage of company positioning and placement, as well as regularly exceeding individual client metrics.

         awarded 2007 and 2008 s company bell ringer award for zink technology and 2008 s bell ringer merit award for discera, inc.

         launched zink imaging out of stealth mode in one of the most successful introductions in the demo show s history.

         built agency visibility via twitter, facebook, and corporate blogs to include consulting with clients on integrative social media programs to drive visibility, web traffic, and customer loyalty while attaining recognition as one of the top storage professionals to follow on twitter.

         established reciprocal (later absorbed by microsoft) as a category leader in the new digital rights management market and secured top business press media to build the company s dominance in music and publishing industries.

         seamlessly relocated mck communications from a provider of legacy phone systems to a leader within the emerging internet telephony market to include positioning the company for a successful ipo.

 

professional synopsis

 

 

senior vice president / vice president (2000 c present)

         apply dynamic leadership talents toward driving $700,000+ in multimarket-focused business to include building profitable b2b relationships with high-profile clientele (i.e. freescale semiconductor, data domain, zink imaging, philips ams, and backchannelmedia).

         maximize bottom-line results by developing measurement packages for up-selling and incremental revenue, along with actively interfacing among executive-level personnel to organize, create, and initiate targeted business services.

         deliver bit hit coverage for clients in national, trade, and local media such as the new york times and the boston globe.

         direct comprehensive agency-wide creativity media training / development and account brainstorming sessions.

         partner with agency principal lois paul to instruct executives ranging from large, publically traded companies to small, start-up operations.

 

director (1997 c 1999)

         achieved profit-driven pr and / or communications goals within a $1-million+ book of business to include leading strategic counsel efforts on high-volume accounts (i.e. reciprocal, ftp software, nms communications, tenor networks, ibm, and verizon).

 

senior account manager (1995 c 1997)

         drove business success by leading lotus development teams before and after ibm acquisition to include developing and executing impressive product launches that positioned lotus as an early leader in a saas model of software deployment.

 

 

manager marketing communications

         strategically steered all corporate and company marketing communications to include directing a $1.5 million advertising, pr, and trade show budget; authoring all company content / collateral; and regularly liaising among executive-level staff.

         instrumental in establishing company as a credible threat to hewlett-packard, as well as ensuring valuable business relationships by managing all-inclusive partner marketing activities for distributors such as tech data and ingram micro.

 

additional marketing communications role held with eastman kodak company prior to 1989

 

education

 

bachelor science in journalism (magna cum laude)                                                                                                      suffolk university