Marketing Professional with expertise in creative business development and strategic implementation eager to contribute and make an immediate impact on a progressive organization.  Extensive knowledge of E-Commerce and Web-Based marketing processes.      

 

Information Management   Training Expertise   E-Commerce   Product Development

Web-Based Marketing   Client Retention & Loyalty   Negotiation Strategies   Relationship Cultivation

Process Design & Implementation    Creative Design Processes   Pre-Project Strategic Planning   Operations Expertise

I

Ø  In-depth relationship cultivation expertise with the necessary expertise to work independently on multiple projects simultaneously with specialized knowledge of marketing and business development methodologies, various product development strategies, client development practices, presentation skills, as well as forming collaborative relationships both internally and externally.

Ø  Comprehensive understanding of the business development arena due to hands-on application regarding information management, communications, and marketing practices.

Ø  Excel in defining and implementing policies, procedures and operational systems that boost productivity, efficiency and quality of operations.

Ø  Competent leader and mentor who is able to create a team environment, including building collaborative relationships, training peers to perform at maximum efficiency and the capacity to form cross-functional coalitions.

Ø  Proven ability to adapt strong process knowledge and technology skills to diverse organization needs.

 

 

Ø  Capable of in-depth research and data analysis with the purpose of improving brand awareness and product exposure to various market segments.

Ø  Extensive experience implementing internal and vendor-supplied PPC, SEO, Social Media, Optimization and Analytical technology.

Ø  Consistently employs creative approaches to problems as well as identifies potential costly issues in a preemptive manner. 

Ø  Proactively identify potential client issues and design creative solutions to resolve problems. 

Ø  Develop and implement numerous protocols and policies with the purpose of identifying and resolving relevant client issues in an expeditious manner. 

Ø  Utilize technology skills with various platforms and applications to market products and services to identified target consumers with specialized knowledge of MS Office Suite, Photoshop and Dreamweaver CS3, Open Source CMS, SharePoint Designer.

 

 

n Bachelor of Science C Business Information Systems, Bellevue University

 

 

 

 

  Identified strategic partnerships, emerging technologies and optimized existing technologies for a 1.8% of organic growth in customer acquisition through the website.(infoGroup)

  Created new affiliate marketing channel generating over $400,000 in annual revenue. (infoGroup)

  Procured intranet access for all 31 business units at over 75 global locations with zero hard cost by utilizing existing PIP technology. (infoGroup)

  Directed User Interface for implementation of Incident Management System for over 3,000 users. Ran User Acceptance Testing, lead pilot groups and used feedback to integrate changes for greater ease of use, resulting in double-digit adoption increases. (infoGroup)

 

Director of E-Commerce & Business Development, infoGroup                           2008-Present

 

-  infoGROUP (NASDAQ: IUSA) is the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions.

 

  Managed strategic development of company flagship website, infoUSA.com, with annual revenues of $12,000,000.

  Lead product development with Agile project management in refinement of user interface, tools and functionality in partnership with external vendors and the Product, Information Technology, Marketing and Customer Service departments.

 

Director of Corporate Communications, infoGroup                                                                             

 

  Managed redesign and launch of new corporate website, infoGROUP.com, on an open source CMS.

  Created corporate website roadmap to include new branding strategy with revenue opportunities.

  Installed and analyzed site metrics and SEO technology to increase site traffic.

  Acted as Technical Lead for Communications & Marketing team as well as managed all IT aspects of the department by working with numerous divisions companywide.

 

Senior Project Manager, infoGroup                                     

 

  Managed re-architecture of entire corporate intranet using Agile methodology to create a more usable and valuable site in 60 days.

  Created intranet product roadmap that defined change management processes, release schedules, and growth strategy.

  Analyzed web metrics and focus-group feedback to create product requirements for new initiatives.

  Led communication strategy for intranet homepage and other corporate pages.

 

 

Earlier Work Experience

 

- Project Manager (Agribusiness E-commerce Products), DTN                                            2007-2008

(DTN is an innovator in the production and delivery of news and information since 1984. Subsequently, they grown into one of the most familiar and trusted sources of timely and accurate business information in America)

 

- President / Founder, Pioneer Mortgage                                                                                    2002-2007

  (Technology savvy mortgage brokerage with more than $30M per year in sales that specialized in consumer loans.)                                                                    

 

- President /Co- Founder, TriWeb Development                                                                         2000-2002

(A web design and software development firm focused on client websites and application development.