Communications Strategist with expertise in tactical planning, public relations and alliance management eager to apply extensive skills in verbal, written, and presentation projects to the success of a well-positioned company. 

 

Tactical Planning   Efficiency Practices   Marketing Methods   Media Relations

Project Management   Communication Protocols   Issues Analysis   Branding Methodologies

Public Relations Expertise   Partnership / Alliance Management   Organization Development   Campaign Development

 

Ø  Strong analytical background with the ability to work independently on multiple projects with specialized experience in strategic communications programs, information management, financial analysis and budgetary planning, tactical product branding and exposure initiatives, operational efficiency practices, conflict management and effective facilitation techniques, research and data analysis, strategic planning, organization development and change management.

Ø  Comprehensive understanding of the niche marketing and advertising arena due to advanced practical and academic training. 

Ø  Excel in defining and implementing policies, procedures and operational systems that boost productivity, efficiency and quality of the organization.

Ø  Competent leader and mentor who is able to create a team environment, including building collaborative relationships, training peers to perform at maximum efficiency, and the capacity to form cross-functional coalitions in order to ensure knowledge is shared across departmental lines.

Ø  Proven ability to adapt strong process knowledge and technical skills to diverse organization needs.

Ø  Technology savvy and proficient in multiple software platforms including Excel, Word, PowerPoint as well as Web-based applications. 

 

Ø  Skilled at managing multiple projects and leading teams in cross-functional, concerted efforts to increase company-wide revenues.

Ø  Effectively manage and support staff relevant to specific projects in order to complete assignments on time and on budget.

Ø  Ensure delivery of superior customer service and high client satisfaction levels by diligently tracking concerns and presenting issues when necessary.

Ø  Regularly schedule reviews and tracks progress of particular projects.

Ø  Provide project leadership in order to achieve maximum production, including budget control, production timetable, status reporting, client/project team coordination, and quality assurance. 

Ø  Coordinate public relations campaigns as well as implement and support various marketing package plans.

Ø  Collect and analyze data necessary for comprehensive market and competitive analyses.

 

 

n B.A. - Journalism, Howard University School of Communications

n Certification   C Project Management Series, Project Management Institute

n Certification, American Press Institute

n Accolade C Public Relations Society Thoth Award

n Nomination C Pulitzer Prize

n Finalist C Silver Microphone Nationals

 

 

 

 

 

 

Strategic Communications Project Manager, High Performance Technologies, Inc.        2009-Present

                                                                               

  Primary responsibilities include providing management of comprehensive communications support to Enterprise Systems Management (ESM) Office within the Veterans Health Administration (VHA), including management and communications planning, execution, performance measurement and reporting, and ongoing strategic leadership and tactical implementation.  Specific functions include:

  Serve as the principal communications strategist and project manager for communications related deliverables in support of ESM Office strategy and business objectives.

  Works collaboratively with executive staff, managers and functional teams in the development of external communications initiatives.

  Manage and assists executive staff in key message development linked to ESM Office strategy, presentations, reports, talking points and trade shows.

  Coordinate executive and leadership event planning.

  Manage internal communication routines by tracking, enforcing and monitoring the development, approval and distribution of collateral material.

  Assist in the development of messaging to key internal and external audiences to assure consistency in messaging to drive strategic business and public affairs priorities.

  Support both strategic and tactical communications tasks.

  Provide mentoring to client in communications strategies to build dynamic communications framework.

  Assess communications needs across ESM Office.

  Advance marketing measurement tactics

  Rapid expert stakeholder needs assessment and evaluation.

  Communications planning, execution, performance measurement and performance reporting.

  Monitor trends and upcoming issues, providing guidance for proactive communications.

 

 

Communications Director, Government of District of Columbia                                                             2000-2008 

                                                                              

  Primary responsibilities included management of agency-integrated communications and outreach strategy for three consecutive divisions including the Office of the Deputy Mayor for Planning and Economic Development as well as the Department of Health and Department of Small and Local Business Development.  Specific functions included:

  Advised agency directors and executive staff on development of cohesive, broad-based strategic planning and execution.

  Developed and implemented communications and outreach campaigns to position vision, objectives and issues. Managed establishment of agency-wide collaboration, standards, and guidance to improve consistency, quality and credibility.

  Created and managed day to day multi-media strategy, branding and marketing deliverables, public information materials, speechwriting and special events.

  Represent agency as media and events spokesperson.

  Developed and facilitated external relations and civic engagement activities.

  Oversaw media relations, marketing and creative services.

  Supervise team of communications professionals and external public relations consultants and vendors.

  Developed and managed strategic internal and external partnerships and awareness outreach activities to promote organizational change and agency goals.

  Identified main client groups and audiences to determine the best way to communicate public awareness and information.

 

Senior Associate / Project Manager, Ogilvy Pubic Relations Worldwide                                         1994-2000 

                                                                              

  Primary responsibilities included planning, development and management of comprehensive communications activities to create and maintain favorable public image for government, corporate and non profit clients. Provided ongoing public relations counsel and cultivated impactful relationships with media partners and industry spokespersons. Designed and executed communications strategies and campaigns to enhance and protect client reputation.

 

Earlier Experience

 

- Writer / Editor, U.S. General Services Administration                                        

 

- Public Affairs & Community Outreach Specialist, Cooperative Extension Services, University of D.C.

 

- Staff Writer / Reporter, Various Publications                                                                             

 

Yyyyyy x. yyyyyy

xxx-xxx-xxxx / abc@xyz.com

 

DATE

NAME HERE OF RECIPIENT

NAME HERE OF COMPANY

 

Dear RECIPEINT NAME:

Recent research into COMPANY NAME prompted me to immediately update my resume for your review.   Based on my knowledge of this company, I am very interested in interviewing for STATE POSITION YOU ARE SEEKING. I offer years of progressive advancement in key roles in Training and Development, Policy Research, Compliance and Quality Assurance, as well as Management Best Practices.  I am now actively seeking a new application for my specialized background. 

 I am skilled at numerous strategic communication processes including evaluation, program design and project management.  Additionally, I have experience in supervision and oversight, strategic planning, executive support, implementing efficiency best practices, and various marketing and public relations methods.   I am astute at developing streamlined processes that will increase operational productivity and reduce the occurrence of costly errors.  I have worked as a support expert in various forms, so I understand many functional aspects of tactical support. 

            I am an exceptionally hard worker and my peers consider me a strong team player.  My enthusiasm comes from working directly with clients and streamlining and improving processes as evidenced by my accomplishments and contributions to my past employers.  I am also capable of assimilating into a new environment easily and feel that I could quickly become part of your team.  I enjoy the chance to work directly with various departmental resources in both learning and mentoring fashions. I am selectively seeking a company who is progressive thinking and in need of a professional who can make an immediate and positive impact on productivity and processes.

            After your review of my resume, I hope you will agree that this would be a mutually beneficial arrangement.  I plan to call you early next week. At that time, I can answer questions concerning my background and experience and we can discuss the desirability of an introductory meeting.  Please contact me sooner if you wish to talk before then.  I look forward to speaking with you.

Sincerely,

Yyyyyy x. yyyyyy