Senior Marketing Executive with specialization in the music entertainment industry

 eager to contribute extensive talents toward supporting a dynamic company in maximizing

bottom-line revenue performance.

 

 

         Actively analyze industry activity and emerging trends to plan strategies, effectively promote artists, and devise appropriate marketing plans and tactics.

         Adept at research, forecasting, budget development and management, and coordinating cohesive and unified efforts among cross-functional personnel. 

         Played an integral role in driving ingenious movie + music campaigns with Sony Music and Paramount Pictures including highest-grossing soundtrack in history, Titanic, and the song My Heart Will Go On, which solid $50M+ units worldwide.

         Secured $1B in sales revenues during tenure with Sony Music Entertainment, expertly directing, motivating, empowering and managing a team of talented product managers.

         Collaboratively created marketing initiatives for highest grossing Las Vegas show ever, Celine Dion s A New Day .

         Able to efficiently cooperate with photographers, filmmakers, designers, and stylists to expedite and optimize project/campaign success.

         Excel in designing innovative strategies to increase fan base and consumer interest/response for music artists worldwide.

 

 

Departure Media LLC, Seattle, WA, 2005 to Present 

Founder

• Launched and operate business providing artist management and consulting services primarily for the music and entertainment industry.

Key Clients & Projects:

Wildlife Entertainment Ltd.:

• Spearheaded U.S. marketing efforts for Arctic Monkeys and Travis (music artists).
• Provided pivotal guidance with physical and digital marketing approaches, contract negotiations, and copyright licensing for top UK artist management firm. 
• Proactively liaised with Warner Bros, Domino Recordings, Sony Music, and Epic Records to maximize client s revenue and profits from music and image. 
• Championed efforts to sell over 750,000 units in the U.S. for Arctic Monkeys.

 

Red Telephone Box:

• Steered US marketing and distribution of Travis own label for Ode To J. Smith release. 
• Partnered with Universal s Fontana distribution to formulate aggressive digital marketing plans with multiple digital partners such as Myspace, iTunes, Amazon, and Filter.
• Resourcefully leveraged social media outlets, press/media and live performances as well as digital and physical distribution to capture sales goal of 25,000 units.

 

Continued

 

 

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Professional Experience (Departure Media) continued

 

Story Worldwide:

• Consulted with world s first post-advertising agency in client relations and establishing online presence on Post Advertising website/blog.
• Interfaced with Lexus to build and amalgamate music platform into web presence via Studio L and physical and digital versions of Lexus Magazine.

 

Natalie Portman s Shaved Head (NPSH) music band:

• Applied sharp negotiating skills to put together lucrative worldwide deals with Warner Bros Records, Warner Chappell Music Publishing and Creative Artists Agency.
• Effectively generated international exposure for NPSH during tour with Lily Allen, Weezer, Ting Tings and CSS.
• Secured placement for band at several festivals, strategically and consistently expanding fan base.

 

Melee:

• Demonstrated exemplary leadership talents, critical thinking abilities, and consultative strengths as manager for emerging pop/rock band.
• Signed worldwide to Warner Bros Records, Warner Chappell Music Publishing and The Agency Group.

 

CDA Productions, Las Vegas, NV, 2003 to 2005

VP Marketing / International Business Consultant

• Oversaw marketing of Celine Dion s A New Day show at Caesars Palace which produced over $400M in ticket sales and retail revenue. 
• Merged marketing savvy with business acumen to advise on worldwide promotional strategies, contract negotiations, and licensing of copyrights.
• Teamed with Sony Music to optimize worldwide asset management of Dion s music and image. 
• Communicated with leading brands such as Coty, Chrysler, and Anne Geddes on artist s behalf to negotiate and launch novel and profitable endorsement partnerships and projects. 

 

Sony Music Entertainment, New York City, 1993 to 2003

Vice President, Worldwide Marketing, Epic Records Group 

• Exercised significant organization skills to create and execute powerful global marketing plans for artists including Celine Dion, Oasis, Titanic Soundtrack, Tenacious D, Ben Folds Five, The Allman Brothers Band, Travis, Shakira, and Ginuwine. 
• Connected with national and international sales and marketing teams via digital media channels to drive market expansion and brand/image awareness.
• Cost-effectively monitored budget compliance, oversaw profit and loss (P&L), and prepared in-depth financial plans and forecasts.
• Cooperated with filmmakers including Hype Williams, Bille Woodruff, Liz Friedlander, Abel Ferrara, Weird Al Yankovic, Paul Hunter, and Anton Fuqua to commission music videos and films.

 

 

Member, NARAS Board of Governors (Grammys)

 

Featured Speaker, NARAS/Grammy U functions and Edward R. Murrow School of Communications, Washington State University

 

 

 

 

 

 

 

Date

 

 

 

Hiring Director

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in a marketing management capacity and am submitting my resume for your review.  In advance, thank you for your time and consideration.

 

As indicated in the accompanying resume, I bring to you a substantial background in marketing plan development and management, well-developed expertise in strategic planning, special event coordination and media relations, and a solid ability to analyze revenue growth opportunities and orchestrate efforts to capture exponential market share, artist recognition, and brand/image awareness. My consulting and management proficiency have been paramount in the successful careers of artists such as Celine Dion, Oasis, Shakira, and Ben Folds Five. To complement these qualifications, I offer exemplary planning, presentation and relationship-building skills which are essential in marketing management.   

 

As a member of your management team, you will find me to be a tenacious leader committed to supporting you in achieving your objectives through superior performance, creativity, initiative and dedication.  I am confident that I could be a valuable asset to your firm, and look forward to interviewing with you in the near future.

 

Sincerely,

 

 

 

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